Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services.

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Nonprofit Tech for Good

MAY 22, 2022

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Once you have your typefaces selected, document how to use these in your brand guidelines.

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Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission.

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Media Cause

JULY 23, 2021

Make sure those links are front and center for people looking for your organization on search. For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. Use Google’s Dynamic Search Ads (DSA) as well. Use Google’s Dynamic Search Ads (DSA) as well.

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NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. What is SEO? .

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Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. For example, Grist.org is a news website that focuses on the environment.

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The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. You must first apply to the team that reviews websites.

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Nonprofit Tech for Good

JULY 4, 2021

For example, you could auction items online, face-to-face, or a mix of both, using an event website or a handy mobile auction tool guests can access from the ballroom or their living room. Diverse social media content will speak to a diverse donor base. Connect your mission to headlines donors care about. So why not join them?

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Ideas Online Fundraising Social Media 357

Nonprofit Tech for Good

AUGUST 23, 2015

Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Use large font for headlines and body text.

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Nonprofit Tech for Good

APRIL 5, 2012

Unless you plan on working at your current nonprofit for the rest of your life, it’s entirely possible that during your next job search, recruiters and your future boss will be browsing your LinkedIn Profile. Maximize the website and Twitter fields. Customize Your Headline. Use a Professional Photo for Your Profile Photo.

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Linkedin Profile Professional Tips 220

NonProfit Hub

MAY 18, 2021

They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! So, that begs the question, how do you create effective ads that will maximize the $10K Ad Grant and bring thousands of cause-minded people to your website?

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Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. With search engine optimization.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

APRIL 5, 2012

Unless you plan on working at your current nonprofit for the rest of your life, it’s entirely possible that during your next job search, recruiters and your future boss will be browsing your LinkedIn Profile. Maximize the website and Twitter fields. Customize Your Headline. Use a Professional Photo for Your Profile Photo.

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Linkedin Profile Professional Tips 109

Nonprofit Tech for Good

JANUARY 10, 2022

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message.

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See3

OCTOBER 3, 2014

If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. As the world’s second largest search engine (right after Google), YouTube is a great way to be found. Upworthy headlines are a good source of inspiration.)

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Care2

MARCH 4, 2009

But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king.

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The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs.

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Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

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Nonprofit Tech for Good

MAY 18, 2020

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. Each month, thousands of people see COPD Foundation’s Google Ads and click through to their website, where they receive valuable information. Do you have content on your website that speaks to those topics? .

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Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

so I go search for some music for the soundtrack.). A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed.

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Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. Now that this longer form content has been set up, it can be broken down into pieces and reused for different purposes.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM. To fully build out and optimize your list of search terms will take time. They knew that was the time to strike and and responded by creating a page on their website ( [link] ) and Yemen-related blog posts.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. Hashtags are an important tool for increasing Instagram post visibility because many more people follow and search for content using hashtags on Instagram than on Facebook.

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Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). Anyone can blog.

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sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. Low search volume. Alternatively, you might’ve picked countless keywords with low search volume. However, not very many people will search those terms and encounter those ads. Capture attention with your headlines.

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Qgiv

MAY 11, 2021

Instead of bidding on sweet auction items, you’ll be bidding on keywords, which are the search queries your potential supporters put into search engines (in this case, Google). When a donor clicks on your ad, search engines determine how much to charge you based on your maximum bid, which is how much you’re willing to spend per click.

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Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Limit the navigation options available, even to your own website, to keep donors moving straight to your donation form. .

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DipJar

MAY 3, 2022

You’re updating the event webpage on your organization’s main website with the attendee sign-up form, lineup, driving and parking instructions, safety information, and other important logistical details. It’s probably more worthwhile to simply create an event page on your main website and include the event in your virtual calendar.

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CauseVox

MAY 11, 2021

Search engine algorithms comb the billions of pages of information on the web and decide in milliseconds which websites rank on the first page of Google. leverages catchy blog headlines and compelling opening paragraphs to hook readers in and get them to read on. Grab Attention. In the digital age, algorithms rule.

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NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. Where is the website visitor coming from? Rare does all of the above!

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Donation Question Effective Test 92

Connection Cafe

APRIL 1, 2014

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Website abandonment is counterproductive to the work you’re trying to do.

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Google Websites Nonprofit Design 54

NTEN

MAY 27, 2010

There's not a single client we work with who doesn't want to be catapulted to the top of search engine rankings. Unfortunately, the old days of simply adding meta data to your pages or "submitting" them to search engines no longer works like a charm. Search engine optimization (SE0) is like a moody tween at best.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Inferring intent from search keywords. What percent of my traffic is from search engines? Are the expected search engines showing up? And, is it enough?

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Media Cause

JANUARY 18, 2022

website visitors, converting leads, etc.) Affinity + Custom Intent: leveraging previous searches and browsing behaviors. Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties.

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NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. Where is the website visitor coming from? Rare does all of the above!

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Donation Question Effective Test 41