Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. I have been working social media sites daily for 4.5

ROI 248

ROI Integration Question Facebook 248

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Forum One

JULY 11, 2023

As anyone active on social media knows, Elon Musk completed his purchase of Twitter in October 2022, and since then, the platform and its users have been on a wild roller coaster ride. Like Twitter, Threads is a text-based app for conversational social media posts. Why is Threads Being Released Now?

Platform 68

Platform Twitter Alternative Info 68

Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. Rather than lamenting this new reality, a good social media manager will adapt quickly. You get out of social media what you put into it.

Facebook 278

Facebook Social Media ROI Gift 278

Amy Sample Ward

JANUARY 21, 2009

Today was the first webinar in the Storytelling & Social Media series from NTEN and TechSoup Global. Today’s webinar focused on the building blocks of social meda; things like tagging, RSS and how to get started finding the conversations taking place online. Here’s my slide deck: Social Media Building Blocks.

Slides 100

Slides Social Media Build Media 100

NonProfit Hub

DECEMBER 17, 2020

According to Mosseri, he wanted the thought of social media pressure through the number of likes received to disappear. To people scrolling through their feed, there is no number of likes portrayed on posts. Understandably, the pandemic crisis is taking a toll on small businesses and hitting ROI hard.

Business 60

Business Influence ROI Italy 60

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

Summary 94

Summary Social Media Measure Media 94

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 242

Facebook Fundraising ROI Virginia 242

Nonprofit Tech for Good

DECEMBER 17, 2010

The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates. They are reading and engaging your Page through your Status Updates in their News Feeds. All of these changes have now been completed. Tabs may actually now get more traffic.

Facebook 274

Facebook ROI Feeds News 274

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits.

Linkedin 196

Linkedin Group Practice Management 196

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Develop engaging content. Can provide useful marketing data.

Virtual 84

Virtual Guide Registration Sponsor 84

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Connection Cafe

AUGUST 20, 2013

For a while now, social media’s no longer seen as simply a fad of teens and college students. Anyone with an internet connection uses social media in one way or another–and that isn’t likely to change any time soon. While this sounds like a good plan initially, don’t allow your event’s news to get buried in your feed.

Social Media 39

Social Media Share Media Social 39

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Why the number 52? Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Amy Sample Ward

MARCH 2, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Is your organization considered a content curator? " Pew: Open government is tied to higher levels of community satisfaction | Gov 2.0:

Web 123

Web Plugin Influence Award 123

Amy Sample Ward

FEBRUARY 23, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. … But that was then and this is now.

Web 108

Web ROI Bookmarking Phase 108

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Develop engaging content. Can provide useful marketing data.

Virtual 52

Virtual Guide Registration Sponsor 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex.

Measure 100

Measure Facebook Screencast Metrics 100

Nonprofit Tech for Good

MARCH 2, 2010

Purchasing advertising did not increase my fan base or help my Status Updates show up in the News Feed > Top News. Additionally, purchasing adverting did not appear to have any effect on getting my Status Updates to show up more often in the News Feed > Top News. Social media is so much like Karma.

Facebook 214

Facebook Results Experiment Organization 214

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

ROI 53

ROI Social Network Social Media Advocacy 53

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Eliminate time-consuming tasks with process integration ROI: Staff time and frustration are saved when automated processes work.

ROI 82

ROI Digital Strategy Template 82

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Social media scheduling tools. Social media scheduling platforms help you generate an active social media presence.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

RSS Feeds: Add an RSS feed to your blog and news sections so people visiting your site can subscribe to your feed and stay updated on your nonprofits latest news. Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. Tags: ROI. Moderate* 10.

Track 50

Track Social Media Tools Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Yesterday I did one of the Chronicle's Live Chat Discussions that was billed as "How Can Charities Figure out How Much Time and Money To Invest in Social Media." The transcript is here. This is an example of how you can use social media to crowdsource your professional development and learning. Thank you Kevin!

Social Media 50

Social Media Examples Professional Learning 50

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Achieve

AUGUST 27, 2020

100 feeds a family of four for a week). like Google Analytics and Facebook Pixel so that you can measure ROI for your marketing efforts. ?. ?. also has some great content about virtual events. ?. The panelists spoke about using email and social media to promote your event to your supporters and to engage new audiences.

Hosting 52

Hosting Discussion Virtual Registration 52

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 3, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" An organization should always publish content to their own web site first.

Social Media 31

Social Media Local Advocacy Media 31

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Social Media Marketing Statistics. Social Media Marketing Strategies. Social Media Marketing Tools.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

I thought I had posted this case study from the NTC 08 Panel called "Social Media Case Study Slam" already, but looks like I didn't. Basically you submit a timely Url, summarize your content and post it under a category. It was quality content that interested a number of readers. | View | Upload your own.

Case Study 50

Case Study Stumbleupon Studies Digg 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. You can actually go back and review your entire feed. Twitter Demographics.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Use Help Applications That Streamline Social Media Tasks. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.  

Metrics 71

Metrics Bookmarking Analysis Feeds 71