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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Submitting a contact form . Signing up for a newsletter.

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A Beginner’s Guide to Tracking In-Kind Donations for Nonprofits

Neon CRM

While financial contributions are crucial for the success of any nonprofit organization, it’s important not to overlook the value of in-kind donations. However, with the right tools and strategies for tracking in-kind donations for nonprofits, your organization can benefit from them while avoiding potential pitfalls.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

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8 Tips for Managing Your Nonprofit’s Memorial Donations

Bloomerang

Contributing memorial donations is a meaningful way to honor someone’s life after they’ve passed away. Your nonprofit should have a clear strategy for managing memorial donations and building relationships with donors and the family of the deceased. Managing memorial donations requires sensitivity and thoughtfulness.

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8 Fundraising Tools to Watch in 2022

Nonprofit Tech for Good

From accepting stock donations online to using TikTok for fundraising, these tools represent current trends in fundraising that will continue to mature throughout 2022. DonateStock allows US-based nonprofits to easily claim and create a branded page that enables donors to give stock donations online to that nonprofit.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

This combination puts immense pressure on nonprofits to find creative ways to engage supporters and bring in donations. Make eye contact with your audience. Create content that resembles the feeling of someone making eye contact with you in a crowded room. Promote donation options, but don’t overdo asks. Say their name.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.