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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking. Let’s use email as an example.

Analytics 169
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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Here’s How Each Member of Your Nonprofit Staff Fuels Fundraising Success

Classy

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. Database owners on your team ensure donations sync up with your customer relationship management (CRM) system, such as Salesforce. .

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events ) GA4 Events are more robust.