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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

But I must confess that I sometimes think that Facebook is overrated as a communications and community-building tool. community engagement, etc. community engagement, etc. Compared to Twitter and MySpace, it’s been a much more difficult community to grow and engage. Very few new e-mail newsletter subscribers.

ROI 212
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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. Sponsors Get More Exposure & ROI When your event website is tied to a robust golf event management platform, sponsors can submit assets right at registration and their logo appears on the site instantly.

Tech 192
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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

Social networking communities are migrant communities. The community was red hot. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). Social networking communities are migrant communities. It was ugly.

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 Launch a blog.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 3) Facebook ROI is limited and often over-rated. 2) From my e-mail newsletter. Why did Facebook do this?

ROI 240
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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). This will change quickly as you build your communities on social media sites. e-Newsletter Subscribers. Website Traffic. Blog Traffic.