Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. 5) Ready your virtual gavel!

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Virtual Personal Tips Online 250

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This can lighten the load on your team, enabling them to focus on what truly matters – making a difference in your community.

Tools 360

Tools Fundraising Analytics Analysis 360

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social media profiles consistently secure prominent positions in search results. That’s Social SEO at work.

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Search Alternative Social Social Media 59

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. According to Getting Attention’s guide to digital marketing , the age of your audience can directly inform the platform you use. Use your logo as your profile picture.

Social Media 52

Social Media Media Build Social 52

Allegiance Group

APRIL 15, 2024

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail fundraising, sometimes called direct mail solicitation or direct marketing, is the process of mailing requests for support to existing and prospective donors.

Mail 52

Mail Fundraising Nonprofit Channel 52

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Review your donor demographics. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds.

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Donation Donor Giving Demographics 52

sgEngage

JULY 26, 2023

Alter marketing settings? Respect Other Opt-Outs Check with your legal counsel to understand requirements and find out if you are responsible for providing the option to opt out of any specific uses of data such as targeting ads, selling data, sharing data, or profiling. Do you need to create opted-out constituent audience groups?

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Law Change United Kingdom Blackbaud 81

Greater Giving

JUNE 8, 2023

Understanding Attendee Profiles Collect demographic information like age, gender, and occupation, along with data on how attendees learned about the event (e.g., social media, word of mouth, email marketing). These insights aid in refining your marketing strategies and tailoring events to specific target audiences.

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Survey Method Profile Demographics 45

Greater Giving

JULY 18, 2023

Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. The result will be more insightful donor profiles.

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Data Donor History Demographics 98

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

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Social Media Media Guide Social 52

Classy

MAY 17, 2021

Campaign and Cause Marketing. If you’re not sure where to start, look within your local community. Giving to local nonprofits shows customers that the corporation cares about their community and the issues that affect them. Match Your Demographic Profiles. In-Kind Sponsorship.

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Giving Demographics Nonprofit Companies 94

Candid

APRIL 11, 2023

Companies can benefit from sponsoring your event by: Boosting their brand awareness and credibility in your community. As such, your nonprofit will first need to showcase itself as a viable partner that can provide meaningful value and marketing outcomes to corporate sponsors in exchange for their support.

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Sponsor Fundraising Companies Demonstration 91

The Modern Nonprofit

JANUARY 25, 2022

But it’s worth the effort — becoming well-versed in the various platforms is a vital part of your nonprofit’s marketing strategy, and your accounts can serve as important venues for cultivating relationships with your supporters. Twitter’s demographics are commonly under 50 and college-educated. Show Your Impact on: Instagram.

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Social Media Platform Media Social 98

Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts.

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Fund Donor Strategy Search 52

Bloomerang

JULY 7, 2021

Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed. demographics. Characteristics of a donor persona include: . Core belief.

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Process Question Donor eBook 136

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. However, sometimes it’s just as effective to go back to the basics and improve your existing marketing efforts. In this case, it’s most important to append social media profiles.

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Social Media Data Media Atlanta 52

Bloomerang

APRIL 12, 2022

Some of these features include: Donor profiles. Donor profiles show the history each supporter has with your organization. The constituent timeline is a part of a donor’s overall profile, showing the interactions they’ve had with your organization over time. Constituent timeline. Data segmentation. Generosity score.

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Software Management Donor Guide 103

Qgiv

JULY 21, 2022

Picking the best visual representations of your nonprofit will help you flesh out your profile and show what your nonprofit stands for. The two most important pictures on your profile will be your profile picture and header image. Help your network update their profiles. Create interesting content.

Linkedin 52

Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

Unless you are an Internet personality, an organization with a full-time community manager or a professional online content publisher, there is not enough time to succeed in the multitude of social networks AND manage your own social content. Others will simply focus on the networks that have the most impact on their community.

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Google Community Social Stumbleupon 121

Qgiv

AUGUST 4, 2023

From recruitment to training to stewardship, volunteer management helps your organization keep an effective and devoted staff of volunteers ready to aid your nonprofit with events, daily tasks, marketing, and more. Because volunteers communicate with you more than other supporters, you learn more about them in turn. Disorganization.

Retention 95

Retention Volunteer Management Practice 95

DNL OmniMedia

JULY 14, 2021

To help explain why a nonprofit database (also known as a constituent relationship management system) is so important to the financial and organizational success of your nonprofit, we’ll discuss how: It can help automate your marketing efforts. It can help automate your marketing efforts. It can help make data-driven decisions.

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Database Software Template Nonprofit 52

AccelEvents

SEPTEMBER 1, 2020

When it comes to planning and marketing your event, you need to know and understand your target audience. . If, for example, you are hosting a conference for medical professionals, try to include a range of topics that would apply to providing care for different demographics or under different economic and cultural circumstances. .

Virtual 98

Virtual Audience Technique Industry 98

Qgiv

JANUARY 16, 2024

You can even track volunteer hours with Blooomerang’s two-way profile sync. What we love about Fun Team Events Fun Team Events helps build communities by strengthening relationships through interactive virtual activities. Pricing Contact Charity Miles to learn more about getting started.

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Software Tools Management Registration 52

Greater Giving

FEBRUARY 25, 2021

The length of the video must be short, generally between one to two minutes, and the message must be consistent with your other marketing, but it needs to be presented as what it is: a story. Community Update Video. There are times in every organization when a straight-forward message the community needs to hear. Impact Videos.

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Video Nonprofit Images Awareness 87

Forum One

JANUARY 19, 2023

Whether the visitor is a known or unknown user, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. You can look at things like past behavior, interests, demographics, and more.

Websites 61

Websites Change Management Digital Government 61

ASU Lodestar Center

JULY 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. Facebook is a leader in social media, with approximately 500 million users across various demographics. First in Education.

Facebook 84

Facebook Organization Social Media Blogger 84

AccelEvents

SEPTEMBER 1, 2020

When it comes to planning and marketing your event, you need to know and understand your target audience. . If, for example, you are hosting a conference for medical professionals, try to include a range of topics that would apply to providing care for different demographics or under different economic and cultural circumstances. .

Virtual 52

Virtual Audience Technique Industry 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Profiles VS Pages. Profiles are for individuals, Pages for Organizations.

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Facebook Profile Demographics Nonprofit 118

Qgiv

AUGUST 13, 2021

To successfully market your nonprofit, you need to have a strategy. Whether you’re looking to raise more money, recruit volunteers, or just spread the word about your nonprofit, you should draft a thorough nonprofit marketing plan to help you meet your goals! The Importance of Creating a Marketing Plan. Request Demo.

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Marketing Create Nonprofit Social Media 69

Non Profit Quarterly

DECEMBER 14, 2021

We need hands on deck, so having to close our volunteer program was a challenge for us—emotionally, losing such a large part of our community—but we also had to find a way to keep them connected so that they would come back when our doors reopened. As one CVA with a medical nonprofit explained: Our volunteer workforce demographic is changing.

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Accessibility Technology Language Oregon 100

Allegiance Group

MAY 1, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. We recommend analyzing the profile of people who gave to the previous year-end campaign to see if it’s somewhat or even dramatically different from an overall donor profile.

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Campaign Guide Fundraising Storytelling 52

NTEN

NOVEMBER 10, 2011

Participate in those communities, and you’ll build up a name for yourself and your organization in the process. So long as you consistently connect your profile to your organization’s website, you’ll begin driving traffic to it.

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Audience Profile Group Spam 88

Forum One

SEPTEMBER 7, 2021

Whether the visitor is known or unknown, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. You can look at things like past behavior, interests, demographics, and more. Creating a personalization plan.

Websites 58

Websites Strategy Change Management Digital 58

Everyaction

APRIL 30, 2018

In order to be loyal donors, alumni must feel that they are part of a thriving college community. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection. Data-driven direct marketing campaigns. Social media integrations and monitoring.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

In order to be loyal donors, alumni must feel that they are part of a thriving college community. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection. Data-driven direct marketing campaigns. Social media integrations and monitoring.

University 40

University Practice Tech Mail 40

Qgiv

JANUARY 12, 2023

What do you see on their profiles that you like? You should also work to develop your brand’s voice and language across your social media profiles. By investing in ads and including hashtags in your posts, you can create content and pick and choose the audience who gets to see it based on demographic user data and common interests.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

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Social Media Channel Data Media 100