EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Bloomerang

NOVEMBER 13, 2023

What segments do we have and how should we communicate differently to each of them? As in, “Will this REALLY raise me more money?” Here’s some visual proof that your fundraising communications are not one size fits all. Use segments to create target audiences and hyper-personalize communications to them.

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Idaho Personal Money Raise 106

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised.

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Mail Channel Strategy Fundraising 66

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Classy ] GivingTuesday 2023 raised $3.1 increase in revenue. increase in revenue.

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Statistics Online Fundraising Benchmark 223

Bloomerang

MARCH 13, 2023

And it keeps you from wondering why you’re not raising more money from your 10,000 email list – which really should be whittled down to half that size. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources).

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email Communication Mail Nonprofit 75

Qgiv

MAY 23, 2022

Laura Kruisenga, President & CEO, Kennari Consulting – Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. And when we are in a relationship with someone, we communicate with them differently than when we don’t know them. Or at least we should.

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Communication Donor Guide Mail 52

The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. The only way to achieve that end is to stay on message… the message you have been communicating all year. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

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Fundraising Homeless Mail Hype 240

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! There’s a lot to learn from them about text marketing.

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Lesson Marketing Amazon Adopt 289

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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email Communication Effective Fundraising 81

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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Raise Campaign Money Online 59

DipJar

JANUARY 21, 2021

Since it’s not, we chatted with Tiffany Allen , founder & creator of Boss on a Budget , to talk about the do’s and don’t’s when raising money. Communication, communication, communication. How, when, and your style of communication matters. The Importance of the Donor Relationship.

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Money Raise Fundraising Newsletter 98

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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email Communication Effective Fundraising 73

Greater Giving

APRIL 16, 2021

The data gleaned from a highly contextualized segmentation process will help finding obscure commonalities and group them into special interest donor groups for a more focused approach outreach when communicating. Preferential segmentation provides information on how best to deliver the communication. Donor Segmentation Strategies.

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Communication Donor Strategy Phase 80

Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation makes sending out communications faster and easier for your organization, increasing the number of connections you can make.

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Work Fundraising Mail Integration 122

The Fundraising Authority

SEPTEMBER 22, 2022

They were worried about donor communications. Everyone at this nonprofit was constantly wringing their hands about raising money. A communications system. The letter will be sent out in the mail on the following day. #4 They were worried about making asks. So they constantly talked about it and stressed about it.

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System Create Fundraising Nonprofit 354

Qgiv

DECEMBER 8, 2022

Are you raising money for a specific program in your organization? Do you need to raise money quickly for an emergency? Once you identify what you’re fundraising for, you can set a fundraising goal for how much money you want to raise. The first thing to consider when starting a fundraiser is what your goals are.

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Money Raise Causes Fundraising 52

Bloomerang

NOVEMBER 10, 2023

Communicating regularly through email and social media. Ensuring a constant presence on these platforms will help you establish your brand, provide mission updates, and show prospects that you’re actively engaging with your community Asking for help and opinions about various strategies at your organization.

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Gift Raise Guide Relationship 103

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

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email Marketing Data Digital 330

Bloomerang

FEBRUARY 1, 2023

Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. 25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization.

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Org Raise Tools Help 84

EveryAction

JANUARY 13, 2023

From GivingTuesday to the start of the new year, nonprofits are focused on communicating with donors, sharing the organization’s successes and plans for the year ahead, and meeting their fundraising goals so they can be ready to power their purpose when the calendar flips. These organizations raised over $77 million to power their purposes.

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Flash Analytics Raise email 164

Nonprofit Tech for Good

AUGUST 4, 2023

Silent Generation donors value personal connections and traditional forms of communication. Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

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Generation Giving North America Method 239

Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. For nonprofits, a golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. Golf has a ton of giving power.

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Technology Fundraising Sponsor Registration 228

Qgiv

JANUARY 4, 2022

Due to a lack of major upfront expenses, fundraising online is one of the most profitable ways to raise money for your organization. Instead, with online fundraising, you can be sure that most of the money you raise will go directly towards your mission. With virtual fundraising, it’s also much easier to expand your reach.

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Raise Ideas Online Help 98

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check.

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Donation Digital Online Giving 194

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. Donor Engagement Through New Communication Channels. Don’t forget that snail mail still exists—and it still works. Use Multi-Channel Marketing to Communicate Your Message.

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Action Money Raise Donor 52

Pamela Grow

NOVEMBER 30, 2023

Breaking the rules can be one of the very best things you can do to increase response for your next nonprofit direct mail appeal. Shut down notifications, turn off your phone, and grab a cup of coffee to learn what you can still do to drastically improve the results of your next appeal.

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Lesson Flash Storytelling Mail 52

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Understanding the Value of Team Captains.

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Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Keep one calendar updated with all scheduled communications on each channel to ensure variation and adequate time between each outreach. Define your metrics of success. What do you want to get out of your year-end campaign?

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Practice Fundraising Guide Channel 233

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. How much the event raised that year. Maybe a hat or pair of gloves? It usually doesn’t work out so well.

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email Raise Cancer Info 230

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs.

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Mobile Digital Fundraising Advocacy 130

Tech Soup

FEBRUARY 7, 2017

What separates effective nonprofit communications teams from ineffective ones? That's one of the questions we set out to answer as part of the 2017 Nonprofit Communications Trends Report. We asked participants to assess the state of their communications work in several ways, including their use of marketing technology.

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Trend Communication Report Nonprofit 36

CauseVox

NOVEMBER 19, 2021

CauseVox lets you raise more with less effort by setting up a dedicated #GivingTuesday + year-end crowdfunding campaign. The incredible (and fun) Year-End Fundraising Fair had 16 awesome sessions designed to help you raise more online this year-end. Leverage Direct Mail To Encourage Donors To Give This Year-End.

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Resource Fundraising Template Mail 89

The Fundraising Authority

DECEMBER 15, 2020

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? They’ll be a supporter for as long as you continue communicating with them. What’s our social media fundraising plan ?

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Donor Profit Fundraising Raise 258

Nonprofit Tech for Good

FEBRUARY 1, 2021

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Raise more money. Keep participants informed of changes or updates.

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Websites Benefit Sponsor Fundraising 214