Eric Jacobsen Blog

JUNE 14, 2011

Wharton Digital Press' first eBook, The Leader's Checklist by Michael Useem, goes on sale on June 21, but you can download a free copy between June 21 and 28 wherever eBooks are sold. The book will ultimately sell for $6.99. I recommend getting your free copy. When leadership really matters," explains Useem.

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Chile Review eBook Pennsylvania 48

Whole Whale

SEPTEMBER 22, 2020

These are usually things like ebooks or larger downloadable reports/guides that allow users to access the content in exchange for an email. Create a quiz that tests the knowledge of users who are aligned with your organization’s cause. A/B test the message being used for any website call-to-action or form. Lead magnets.

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Ideas Donor Work Online 98

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

Texting Texting is on the rise in the political campaign world, and though it hasn’t replaced older forms of mass-communication like phone calling and email, its quick growth over the past few years signals changes that nonprofits should pay attention to. Try texting when you’re next recruiting volunteers or inviting members to an event!

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Trend Campaign eBook Nonprofit 53

AccelEvents

NOVEMBER 3, 2020

For these reasons, among others, it is imperative that the event organizer clearly communicates the possible scenarios to in-person guests. This might involve: Communicating a baseline set of protocols that attendees should expect. Communicate Ways That Attendees Can Interact With Both Virtual and In-Person Components.

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Connection Cafe

APRIL 29, 2014

Successful nonprofit marketing, especially new donor acquisition , must be targeted, tested and measured to generate a positive return on dollars invested: 1. Make sure to get out there and talk to or survey your current and prospective donors to understand exactly how they think and like to be communicated to. Do some science.

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Marketing Donor Michigan Test 37

NTEN

JUNE 24, 2010

Here's the concept: That bottom part of the funnel is what nonprofit communicators often forget when we think about social media. We describe a number of techniques for identifying more or less effective Facebook tactics in our free ebook " Is Your Nonprofit's Facebook Page Worth It? or Twitter, or Foursquare, or Tumblr, etc.).

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Facebook eBook Social Media Metrics 79

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas. Without remarketing, only 8% will return to complete the purchase.

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Ideas Donation Online Strategy 111

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Sound good?

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Donor Management Guide Retention 52

Saleforce Nonprofit

OCTOBER 18, 2021

nuclear tests off the coast of Alaska. Greenpeace Nordic’s new communications platform on Salesforce’s Experience Cloud enables the organisation to talk directly to volunteers while ensuring its communications are relevant to them and their local area. Download Trailblazer Celebration Ebook. About the Author.

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Qgiv

NOVEMBER 10, 2022

And how do you ensure that your strategy stands the test of time? Consider What We Know About Communications. donors , to find out what kind of communications they want to receive from the nonprofits they give to. According to the Open Data Project , 87% of nonprofits worldwide use social media. Put It All Together.

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Social Media Strategy Media Tips 52

Robert Weiner

JULY 20, 2013

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Saleforce Nonprofit

NOVEMBER 1, 2021

Whether you’re building a strategy or tweaking your systems, polishing your marketing communications and crafting your ‘ask’, we hope you feel ready to make the most of the giving season. It’s not too late, you can download our latest eBook to help you prepare. If you haven’t started yet, don’t worry!

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Strategy Giving Fundraising Digital 112

Neon CRM

MAY 18, 2023

Be sure to share impact stories, campaign progress, and program updates to keep your community in the know. Creating organic channels of communication versus a one-sided slew of asks is how you turn a first-time donor into a long-term supporter. You won’t know until you test! The same holds true for time of day.

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Raise Strategy Help Fundraising 98

Bloomerang

OCTOBER 16, 2023

Bloomerang’s segmentation eBook can provide more insight into smart ways to segment your database if you’re just getting started. However, there are some pros and cons that you should consider before test-driving a solution that is advertised as free. A communications audit tool. Scalability.

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Database Donor Guide Software 81

Qgiv

FEBRUARY 15, 2022

Effective communication is one of the best ways to do that, but how do you stay in touch with your peer-to-peer participants? There’s a reason why email is one of the go-to channels of communications for nonprofits everywhere. Create a communications calendar. Communication surrounding a peer-to-peer event is a two-way street.

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Template email Fundraising Tips 59

OneCause

JANUARY 31, 2024

[Event-ebook-top] There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) ways to bring in fundraising dollars and engage supporters is the time-tested fundraising event. The most effective promotional plans involve multiple channels of communication, both online and off.

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Bloomerang

APRIL 16, 2021

In this webinar, Sarah Durham will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. So, for those of you who don’t know Big Duck, we are a communications firm that works exclusively with nonprofits. All right, awesome. So buy those books.

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Build Video New York City Communication 121

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Last week when I was Society for New Communications Research conference, I ran into KD Paine , who shared a copy of an ebook by Shabbir Imber Safdar , author of the TruthyPR blog and Shayna Englin of Englin Consulting LLC entitled "Is Your Nonprofit Facebook Page Worth It? Measure Everything: Is Your Nonprofit Facebook Page Worth It?

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Social Media Measure Strategy Media 99

Bloomerang

OCTOBER 29, 2021

So I’m just giving it a test run today. And we’ll actually send you after this a copy of an ebook that Steven and some of the Qgiv folks worked on that talks pretty in-depth about retaining peer-to-peer participants and donors. So if you guys totally hate it, let me know, and I’ll try to figure out something else.

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Donor Video Fundraising Strategy 108

Connection Cafe

SEPTEMBER 9, 2014

Now that we have a following on Instagram, as well as interest in our account, we are going to use Canva to create images that promote our free eBooks. We plan on testing the effectiveness of using calls to action and promoting our ’top-of-the-funnel’ offers in order to help our enrollment efforts.

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Student Social Media Photo Application 44

NonProfit Hub

FEBRUARY 5, 2016

But communication is more than you think. This workshop will dive deep into the lessons and real stories found in the free eBook Nine Steps to a Successful Fundraising Campaign. Learn why clear, bold communication plays an important part in each of the nine steps; 3. It’s: How you introduce your organization. 2:30-3:30pm CST.

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Causes Camera Storytelling Technique 28

Nonprofit Tech for Good

APRIL 6, 2014

However, for those nonprofits that have purchased the ebook version of Mobile for Good it is impossible to use the checklist since ebooks are static in their functionality and content. Conduct an online communications and fundraising audit. ? Test your website on multiple mobile devices before launch. ?

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Mobile Social Fundraising Social Media 265

Connection Cafe

DECEMBER 22, 2013

Use email to communicate the success and importance of donor support, and give them reason to give again next time. So, start testing- the sooner you do, the sooner you can start converting new donors. This piece from Ahern Donor Communications, Fundraising is about money. Unless it’s your goal to be as out of touch as E.T.,

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Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

OCTOBER 20, 2015

For those who have purchased the ebook of Mobile for Good , it is impossible to use the checklist since ebooks are static in their functionality. Interactive, web-based ebooks will transform publishing in the near future, but until the technology arrives, you can copy and paste the checklist below in Word document.

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Fundraising Social Media YouTube Mobile 100

Qgiv

FEBRUARY 28, 2022

Check out this Fundraising Fundamentals eBook we made with our friends at Donorly to keep learning and honing your fundraising skills! When your supporters receive your newsletter, make sure they’re immediately aware that they’re receiving communications from your organization. Test before you send.

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Newsletter Tips Fundraising Mail 52

Connection Cafe

MAY 20, 2014

As non-profit marketers, fundraisers and communicators, with the task of acquiring new supporters and maintaining relationships with them over time, we can play into the need for more information by regular e-mail communications, frequent updates through social media, even text messaging. Non-profits need to learn from this.

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Teen Louisville Donor Strategy 38

Bloomerang

MAY 28, 2021

And recently, for the last five years or so, I’ve really moved more into helping people communicate more effectively internally and interpersonally, because that’s where I saw the most need. One is this ebook. A lot of the concepts that I’m sharing with you today are in this ebook. My first job was in 1992.

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Product Video Donor Structure 68

Connection Cafe

OCTOBER 19, 2018

Joe Garecht’s eBook, How to Hold a Successful Giving Day for Your School , offers great advice for development teams on running a giving day event. You could even create several URLs targeted to different groups, or to A/B test the effectiveness of your links. Have a Social Media Party.

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Giving Guide Gift Phone 21