It’s Not All About You | 5 Steps to Cater to the Different Preferences of your New Online Donors.
Connection Cafe
JULY 23, 2014
Queue the (mis)communication channel overload. But just because one form of communication is successful with a majority of your donors doesn’t mean that you should use it to communicate with your entire house file or prospect pool. Start tracking how they are engaging with each channel. Then he emails her at home.
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