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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Remember to choose the communication channels your audience is already familiar with, and chart a customer journey that moves each prospect carefully down the sales funnel.

Map 52
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Feel the Heat: Great Tools for Mapping Website Interactions

Byte Technology

Have you ever wondered if there was a way to gauge and chart your user’s behaviors while they’re on your WordPress website? Essentially, the tools and programs for creating a heat-map build an “overlay” of your various site’s pages, and areas that attract more activity appear “hotter” than sections that experience low activity.

Map 100
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Data as Decision in Grantmaking

sgEngage

With one shift in our understanding about data, we can reclaim a sense of wonder, creative agency, and value in our data work: Recognizing that information does not equal data and data does not equal knowledge. More specifically, datamaking is an action whereby we transform information into data so that data can contribute to knowledge.

Data 100
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Blackbaud Discontinued Crystal Reports – Now What?

Cloud 4 Good

However, unless you engage a partner, such as Cloud for Good, who can offer infrastructure and reporting services, this is an option that will require substantial up-skilling of your nonprofit team’s technical knowledge and infrastructure, in addition to causing your organization operational delays due to the lack of automation. .

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Recruiting Geeks for Human Rights!

Beneblog: Technology Meets Society

Design and implement data visualizations, including everything from simple static charts and maps to custom interactive visualizations on the web. Familiarity with python, R, and JavaScript libraries for charting, mapping, and vis is helpful.

Analysis 150
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How To Get Insight From Data Visualization: SHUT UP and SLOW DOWN!

Beth's Blog: How Nonprofits Can Use Social Media

Map the data. As a trainer, I always do a participant assessment to understand their experience, knowledge, and attitudes related to the topic – for the most part social media and networked nonprofits. I use survey monkey and grab the visual chart for each question and dumping each chart into its own Powerpoint slide.

Data 97
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Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Amy Sample Ward

On a flip chart or whiteboard (or if you are working through this by yourself, just use a piece of paper or a spread sheet on your computer) draw 4 vertical lines, creating 5 columns. You may want to turn the flip chart sideways or use separate sheets for each column. #1: 1: Who are “They&#. 2: What we Want. 3: How it Happens.