Top Do’s and Don’ts for Fundraising While Navigating the News Cycle
Media Cause
MARCH 8, 2024
If it does, contextualize the moment in your ongoing strategy, when appropriate, by making your messaging current and any ties to headlines prominent. While a brief campaign pause to adjust strategy or tone may be appropriate, many nonprofits pull back entirely on any fundraising asks when major events or crises hit the trending charts.
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