Charity Mail Philanthropy Studies 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. M+R Benchmarks ] Online Donors 54% of US households donate to charity.
Candid
MAY 21, 2021
Nine out of ten affluent American households continued to give to charity in 2020, a report from Bank of America and Indiana University Lilly Family School of Philanthropy finds.
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EveryAction
OCTOBER 26, 2022
A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Imagine getting a thoughtful text message around Thanksgiving from one of your favorite charities. Two weeks later, you get their end-of-year appeal in the mail. Why text donors?
Bloomerang
FEBRUARY 27, 2024
It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. In one Harvard Study , 10-15 years longer.) 1 Source: Center for Philanthropy, Indiana University and Bloomerang.co Monthly donors.
Nonprofit Tech for Good
OCTOBER 4, 2019
While someone traveling to the future from the 1950s might be disappointed to realize we don’t send mail by rocket or have flying houses , what I am sure they’d be impressed by is the degree of social impact we’ve driven as a collective society and the steps we’re taking to continue to evolve. 55% reported often feeling unappreciated.
AFP Blog
NOVEMBER 6, 2013
Giving through charity websites grows Philanthropy North Carolina : Donors, including a growing number age 60 and older, increasingly prefer to give through a charity’s website, often motivated by requests through direct mail and social media, a new study says.
Whole Whale
AUGUST 25, 2021
Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Tempel dean of the Lilly Family School of Philanthropy.
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