Eric Jacobsen Blog

FEBRUARY 25, 2021

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Then I decided to make that one of the topics covered in the book, spanning two different chapters. That’s marketing, not sales.

Story 52

Story Storytelling Chapter Teach 52

Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Chief Marketing and Engagement Officer at Salesforce.org. Here are my top five insights from that discussion. Let people tell their own stories. About the Author.

Storytelling 73

Storytelling Tips Music Exercise 73

Eric Jacobsen Blog

OCTOBER 11, 2020

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Then I decided to make that one of the topics covered in the book, spanning two different chapters. That’s marketing, not sales.

Story 52

Story Storytelling Chapter Teach 52

The Modern Nonprofit

AUGUST 8, 2023

Celebrity Endorsements or Social Media Influencer Campaigns When a celebrity or influencer mentions a cause on social media or in a public appearance, they can prompt their followers to quickly donate via text. Let’s write this new chapter of fundraising together! Ready to embrace the text-to-give revolution?

Generation 52

Generation Donor Giving Nonprofit 52

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. With this fundraising app, your chapter can better plan fundraising events, collect dues, and communicate with members. This is achieved with features such as: Chapter billing and dues collection. Chapter communication.

Org 82

Org Raise Tools Help 82

Classy

APRIL 20, 2021

As Classy steps into our next chapter with our recent Series D funding and new CEO Christopher Himes , we are also thrilled to announce the appointment of Depelsha McGruder to Classy’s Board of Directors. McGruder is also the founder and president of Moms of Black Boys United and M.O.B.B. The Vision to Supporting Impact at Scale .

Director 98

Director Foundation San Diego New York 98

Bloomerang

JULY 6, 2023

Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives. Who is responsible for each objective and what activities they will complete to work toward the objective.

Examples 122

Examples Guide Model Nonprofit 122

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

This book offers principles to guide corporations and nonprofits to think through a social media strategy that is aligned with communications or marketing goals. I went straight to the strategy and measurement chapters. Instead , they opt to build relationships with influencers using a top down approach. Shareability.

Empowerment 99

Empowerment Chapter Social Media Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2010

What I appreciate are the info graphics that accompany most of the chapters. My favorite part of the book is Chapter 21: The Social Media Marketing Compass: Creating A Social Plan. The Social Media Compass is a concept, the chapter also presents a framework for creating a social media plan. . Source: Brian Solis.

Chapter 89

Chapter PowerPoint Social Media Info 89

Eric Jacobsen Blog

DECEMBER 3, 2020

He has presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. Each chapter is comprised of short sections, often about the length of a blog posting. But, he started with Scripps Health back in 1973 and rose through the ranks, learning along the way the lessons he shares in his book.

Leadership 52

Leadership Attitude Chapter Culture 52

Eric Jacobsen Blog

NOVEMBER 3, 2020

He has presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. Each chapter is comprised of short sections, often about the length of a blog posting. But, he started with Scripps Health back in 1973 and rose through the ranks, learning along the way the lessons he shares in his book.

Leadership 52

Leadership Attitude Chapter Culture 52

Eric Jacobsen Blog

JANUARY 1, 2018

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Then I decided to make that one of the topics covered in the book, spanning two different chapters. That’s marketing, not sales.

Story 47

Story Storytelling Chapter Teach 47

Care2

JUNE 27, 2011

Data from Comscore Nonprofit marketers should evaluate Twitter once again. In chapters five and seven there are some lessons learned on technology choices, and what to do. Simply, put if your stakeholders -- donors, volunteers, industry influencers, etc. -- are on Twitter and actively use it, then by all means go for it.

Twitter 77

Twitter Question Chapter Linkedin 77

Eric Jacobsen Blog

OCTOBER 10, 2016

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Then I decided to make that one of the topics covered in the book, spanning two different chapters. That’s marketing, not sales.

Storytelling 40

Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

JANUARY 30, 2019

He has presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. Each chapter is comprised of short sections, often about the length of a blog posting. But, he started with Scripps Health back in 1973 and rose through the ranks, learning along the way the lessons he shares in his book.

Leadership 40

Leadership Attitude Chapter Culture 40

The Science Behind Engaging your Supporters

NOVEMBER 27, 2018

Marketing & Communications. Marketing & Communications / #DigiStratNY / @IEGroup. Marketing & Communications. The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. These conferences range in size, location, and topic. Feb 10 - 13.

Calendar 111

Calendar Conference Las Vegas San Diego 111

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Then I decided to make that one of the topics covered in the book, spanning two different chapters. That’s marketing, not sales.

Teach 40

Teach Story Storytelling Chapter 40

Eric Jacobsen Blog

NOVEMBER 30, 2014

He has presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. Each chapter is comprised of short sections, often about the length of a blog posting. But, he started with Scripps Health back in 1973 and rose through the ranks, learning along the way the lessons he shares in his book.

Leadership 67

Leadership Attitude Chapter Culture 67

Bloomerang

AUGUST 21, 2023

See my book, Fundraising 401 , Chapter 10, “Finance & Fundraising Are Not in Opposition.”) Guidelines can include whom to target for the challenge, when the donor pays (up front or after the challenge is met), and how the challenge will be advertised or marketed. Determine the capacity to give of your donors and funders.

Action 74

Action Report Practice Fundraising 74

Care2

MAY 17, 2013

We all know that petitions are effective for list growth and influencing policy when combined with a strategic campaign plan. In addition, she has served on the board of the WildWest Institute and co-founded the Missoula chapter of the New Leaders Council. So you got 10,000 people to sign your petition - awesome! Now let the fun begin.

Mississippi 58

Mississippi Arts Louisiana National 58

BoardAssist

JANUARY 27, 2015

Or, work with your development, marketing, or public relations staff or advisors to create a fresh view of the organization’s accomplishments. Lobbying – The IRS defines lobbying as attempts to influence public opinion (grass roots lobbying) or attempts to influence legislation (direct lobbying).

Tips 40

Tips Charity Consultant Public 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2010

This was a board for a private girls school just beginning to discuss social media in their marketing and communications. The last chapter of the Networked Nonprofit is on networked governance. I started the social culture discussion with a story describing an Twitter and board meeting experiment I did back in 2008.

Social Media 95

Social Media Government Reflection Media 95

NTEN

JUNE 12, 2012

Nonprofit marketing expert, and NTEN board member extraordinaire, Nancy Schwartz wants to help you with a straightforward value swap: you give her your attention for 5 minutes and she'll share her expertise on storytelling. Submit your stories, strategies, and sage advice to causeforchangebook@gmail.com. Anything we missed?

Texas 54

Texas NTEN Austin Camera 54

Forum One

OCTOBER 12, 2010

David Roodman of the Center for Global Development is writing a book about microfinance a chapter at a time on his blog and the feedback he gets is shaping his book. Predictive Markets: The Iowa Electronic Markets uses an online wagering model to accurately predict political elections. Foundation application?

Reflection 47

Reflection Conference Communication Network 47

Connection Cafe

MARCH 24, 2020

On Instagram, influencer marketing firm Obviously reported a 76% increase in likes on ad posts over the last two weeks. . One of the JDRF Southern Florida Chapter most watched videos from their virtual walk was bloopers! . While certain humor is absolutely inappropriate , making people smile is important.

Campaign 30

Campaign Social Virtual Miami 30

Tech Soup

FEBRUARY 12, 2016

NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Interview people who are your influencers and champions, and find out why. Get a free chapter of When Millennials Take Over. The panelists included. Break Through the Noise.

Support 36

Support Netsquared Influence DC 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. The chapter is a great overview for the C-Level suite. It's about engagement, referrals, activity, sales, and market and behavioral influences.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

DECEMBER 18, 2019

At ONE HUNDRED , (a multi-disciplinary agency that connects the nonprofit sector with leading experts in brand reputation, marketing and fundraising from across Omnicom) we regularly witness purpose-driven companies and organizations changing how they operate to meet the demands of this generation’s global citizens.

Audience 42

Audience Generation Donation Donor 42

Tech Soup

NOVEMBER 2, 2015

Our chapter leaders believe that we can bridge the digital divide by giving every NGO the tools and skills to accomplish its mission efficiently and effectively. Washington, DC: Engagement Strategy — Empowering Champions and Influencers. Denver, Colorado: Email Marketing 201: Going Beyond Newsletters.

Netsquared 36

Netsquared El Salvador San Francisco United Kingdom 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non-Profits: Succeeding in a Social World Beeline Labs made this presentation to a United Way chapter in Boston: see especially the “10 Guiding Principles” and “Most Common Mistakes.” Build relationships with influencers. Social Media Marketing for Non-Profits (Laura Lacy). Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

The thesis of the book - (based on what I could gleam from the free download chapter) is: Personality is the unique,authentic, and talkable soul of your brand that people can get passionate about. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your grand in the new social media era.

Voice 50

Voice Advice Personal Nonprofit 50

Eric Jacobsen Blog

DECEMBER 17, 2020

Nathan Magnuson Within the book's 10 chapters, he covers the topics of: ownership mindset identity growth engagement leadership and more Magnuson kindly shared with me earlier this year these additional insights about his book: Question: What inspired you to write your new book, Stand Out!? Question: Chapter 2 in Stand Out!

Leadership 73

Leadership Business Chapter Attitude 73

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2012

Book Giveaway: I’ll buy a copy of Marketing in the Round for the commentor who answers this question: ”How could Marketing in the Round help your nonprofit get more out of its marketing efforts?” How does an organization plan, coordinate, and implement flawless marketing across channels and get results?

Marketing 100

Marketing Integration Campaign Develop 100

Qgiv

OCTOBER 27, 2021

Here are a few tasks you might want to turn over to volunteers or recruit more volunteers for: Day-to-day office work or cleaning Door greeter roles Docent positions Event committee positions Event registration and ticketing Event set-up and clean-up In-kind donations collection Marketing and promotion tasks Fundraising tasks Teaching or tutoring.

Volunteer 98

Volunteer Strategy Guide Local 98

Eric Jacobsen Blog

JULY 5, 2021

Nathan Magnuson Within the book's 10 chapters, he covers the topics of: ownership mindset identity growth engagement leadership and more Magnuson kindly shared with me earlier this year these additional insights about his book: Question: What inspired you to write your new book, Stand Out!? Question: Chapter 2 in Stand Out!

Leadership 52

Leadership Chapter Attitude Professional 52

Eric Jacobsen Blog

JUNE 22, 2020

Within the book’s 10 chapters, he covers the topics of ownership , mindset , identity , growth , engagement , leadership and more. What did you learn from writing your first book, Ignite Your Leadership Expertise , that influenced your new book? Most of it was going through the publishing and marketing processes.

Professional 59

Professional Chapter Attitude Leadership 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. I'm sure there will be a lively chapter about nonprofits and twitter. What are some your takeaways from these experiments?

Analysis 87

Analysis Twitter Giving Lesson 87