Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. years primarily using my website.

Newsletter 257

Newsletter Social Media Build Media 257

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Action reporting of the engaged viewers from your YouTube channel is available as well. These reports help you analyze particular aspects of the customer journey. Added granular control.

Analytics 52

Analytics Google Phase Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 3) YouTube. Create a YouTube Channel/Google Account. Design your YouTube Channel. Apply to the YouTube Nonprofit Program. Get the necessary training (HTML, digital photography, video, social media, and mobile technology).

Social Media 272

Social Media Social Media Tech 272

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . You might find that your event can be posted on an event community board or through back-channel networks like Accelevents event and speakers webinar series and Facebook group. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). It’s a good thing I did or this blog and my communities on Twitter, LinkedIn, YouTube, and now Foursquare would likely not exist. Then Facebook launched Facebook Pages in November 2007.

Social Network 193

Social Network Community Network Myspace 193

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. . YouTube and Spotify both offer easy solutions to ad buying. Selecting Ad Platforms for Nonprofits.

Practice 59

Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. 10) Track the growth and ROI of your online communities. The era of winging it in social media is over.

Social Media 247

Social Media Management Media Social 247

Nonprofit Tech for Good

DECEMBER 20, 2010

YouTube: youtube.com/thetaprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

Social Media 189

Social Media Foundation Examples Media 189

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Paid: YouTube Ads. YouTube is a video search engine that will let you target any demographic or even popular video with ads. Here is a video on advertising for nonprofits on YouTube. In-line CTAs. Send a survey.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

Calendar 198

Calendar Google Organization Plugin 198

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone. Foursquare.

Blackberry 222

Blackberry Tools Media Management 222

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

High return on investment (ROI). Sounds great, but 70% of brands admit they don’t effectively measure the ROI of their email marketing. Top 5 Nonprofit Youtube Channels. May 22, 2020 | Social Media Check out these top nonprofit Youtube channels, and the videos that make them great!

email 52

email Marketing FAQ Profit 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. — A hybrid event is a great way of promoting your brand and increasing brand awareness.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. — A hybrid event is a great way of promoting your brand and increasing brand awareness.

Awareness 52

Awareness Virtual Sponsor Industry 52

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. If your nonprofit can’t get the support it needs in social and mobile media and is still forced to wing it on a zero budget, here are some tips to help you illuminate and mobilize the skeptics: Find your voice and channel your enthusiasm . Get training.

Social Media 253

Social Media Media Social Stats 253

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 225

Social Media Media Avatar Organization 225

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

Content 240

Content Ideas Organization New York 240

See3

MARCH 12, 2008

YouTube is now a platform. What this means is that you can do more embedding YouTube into your site, allowing people to upload video to your YouTube channel from your site and having people leave comments on your site that will end up in your YouTube comments.

YouTube 40

YouTube Platform Kickapps API 40

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Is it too often? Too infrequent? pencilsofpromise.

Social Media 52

Social Media Media Hints Social 52

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. Check out the channel for the 92nd Street Y at [link].

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. Check out the channel for the 92nd Street Y at [link].

YouTube 40

YouTube Donation Darfur Google 40

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Video Social Media Advocacy 34

Tech Soup

MARCH 18, 2013

Meager also used YouTube to crowdsource the score of the dance. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work. Maura Lafferty ( @mlaffs) introduced a new digital asset that community managers can use to measure ROI.

Arts 57

Arts San Francisco Community San Jose 57

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

Social Media 251

Social Media Media Management Social 251

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. Utilize YouTube Annotations. How big is video online?

Video 106

Video El Salvador Donation Fundraising 106

NonProfit Hub

SEPTEMBER 25, 2015

Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Increase Your Return. Get Started.

Integration 28

Integration Practice Profit Marketing 28

Qgiv

DECEMBER 15, 2021

You can also include topics for them to make videos for YouTube and TikTok, such as encouraging donors to record telling their rescue’s story. . Make the most of it by including a link to a YouTube video that highlights your biggest success stories over the past year. These rescue pups want to hear ALL the rescue stories. .

Raise 52

Raise Donation Money Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

YouTube Nonprofit Program: YouTube. offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. Tags: ROI. Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Moderate* 7.

Track 50

Track Social Media Tools Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI? How can you use social media as a research channel or radar?

Florida 50

Florida ROI Metrics Social Media 50

Connection Cafe

APRIL 11, 2011

Cross-channel influence is already the norm. But go so far as to assume your audience will actually use it, and more: they may visit your Facebook page , watch your videos on YouTube, perhaps even read your fascinating blog. Consider designing your direct mail with the following in mind: 1. Note, please: reasonable.

Mail 52

Mail Web Channel Influence 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 271

Social Media Social Chapter Media 271

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

2.) How does your strategy support or enhance other communications/fundraising channels? that already exists on our website or are media stories from local media outlets on our social media channels like Facebook. Finding hard data in the ROI of social media is difficult. This increased our online giving significantly.

Ohio 88

Ohio Children Social Media Twitter 88

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 217

Social Media Social Chapter Media 217

M+R

OCTOBER 26, 2022

But we knew that growing awareness on digital channels would be important to building the next generation of donors. 1 So we turned to YouTube to unlock rich, new storytelling formats and connect with donors in ways that would complement our Search campaigns. IRC used YouTube to reach new potential donors with heartfelt stories.

Raise 59

Raise Channel YouTube Search 59