Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. This level of personalization not only enhances donor satisfaction but also boosts retention rates by encouraging your donors to stay engaged with your cause! Be authentic.

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Trend Raise Tools Tips 52

The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. According to social media researcher and author Dan Zarrella , including more links in your emails will garner better click-through rates and fewer unsubscribes. Make use of storytelling to make your asks more compelling.

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Newsletter Social Media Storytelling Mail 105

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

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Support Donor Community Retention 52

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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email Campaign Marketing Fundraising 77

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

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Digital Marketing Donor Channel 75

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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Social Media Money Raise Media 243

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Story Data Storytelling Lesson 67

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

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Donor Social Media Websites Content 84

Qgiv

OCTOBER 18, 2022

Email has the highest return on investment of any marketing channel ($40 for every dollar spent!), Check out past emails you’ve sent your donors and look at emails with high open and click-through rates. Focus on storytelling. The best way to grab and keep your donors’ attention is by focusing on storytelling in your emails.

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email Campaign Strategy Giving 52

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Source: Avectra. Source: Avectra. Source: Waggener Edstrom.

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Social Media Awareness Causes Stats 279

Neon CRM

OCTOBER 6, 2023

By offering a discounted rate for those who purchase tickets well in advance, you can create a sense of urgency and boost initial ticket sales. Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. Emotional connections drive ticket sales.

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Tips Fundraising Local Channel 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. Engage with storytelling: The theme for your event should tell a story.

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Guide Fundraising Mail Metrics 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. WFP USA paired this memorable introduction to Rani with a compelling fact that emphasizes the importance of empowering girls like her: School meals increase girls’ school enrollment rates by 12%. The page includes several storytelling graphics.

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Channel Sierra Leone Story Digital 247

Qgiv

OCTOBER 11, 2022

Earn More Giving Tuesday Donations with Multi-Channel Marketing : The key to a successful Giving Tuesday campaign is making sure people know it’s happening. The best way to spread the word is with multi-channel marketing. Learn how to create a donation form to improve your conversion rates and raise more!

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Giving Template Widget Social Media 52

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Tell the story of those impacted by your organization.

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Marketing Tips Influence Nonprofit 52

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Use direct mail as an opportunity to be a storyteller and put your impact on paper. Direct mail is too often associated with the past. Here’s why!

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Mail Campaign Donor Tips 52

Whole Whale

JANUARY 27, 2022

Individual executives have a significant advantage over company accounts across many platforms both from a storytelling and algorithmic standpoint. This can be used to track the engagement rates overtime of the posts on a personal profile. LinkedIn Analytics with Shield AI tool for a personal profile.

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Profile Social Linkedin Audio 98

M+R

FEBRUARY 18, 2022

Rich Storytelling Experiences, Planned Parenthood & National Geographic Society. As we continue to see our traditional acquisition channels struggling with privacy restrictions, we constantly need to find new ways to engage with potential donors. Typically, Sharethrough sees 2x higher clickthrough rates and 2.5x

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Team Fun Yahoo Amazon 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Moving forward, ask your donors to rate your organization on social media or provide a donor testimonial. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) These channels have shifted power from the nonprofit to the donor. 5: Collaborative Storytelling Sells.

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Share Fundraising San Francisco Storytelling 126

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

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Storytelling Digital Marketing Guide 98

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Determine what channels to use. Focus on storytelling.

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Social Media Strategy Media Donor 52

CauseVox

NOVEMBER 23, 2021

Most nonprofits should instead consider their usual channels of direct mail, email campaigns and social media and experiment in some new areas like Livestreaming. 2) Focus on Storytelling and Impact. Who can you feature among your program participants?

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Fundraising Pledge Gift Social Media 59

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Authentic storytelling Nonprofits often share very personal and human stories. Fundraising. Social media is a powerful fundraising tool!

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Social Media Media Guide Social 52

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. 416% Engagement Rate . Is it too often? Too infrequent?

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Social Media Media Hints Social 52

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Focus on optimizing donation channels for mobile. Study email subject lines and opening sentences that motivate instant open rates.

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Lesson Fundraising Digital Test 59

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Unfortunately, online spaces are not always the best places for emotional storytelling.

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Mail Support Channel Campaign 44

DNL OmniMedia

AUGUST 22, 2022

Donors want to make donations through the most convenient and accessible giving channels. It wouldn’t be a good look for your organization and could likely reduce your online donor acquisition rate. per payment but eligible 501(c)3 organizations may qualify for a discounted rate. They should also sign up for recurring payments.

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Organization Paypal United Kingdom North America 52

Connection Cafe

AUGUST 3, 2020

When you see increasing donor attrition rates or decreasing event participants, try walking in their shoes. With the implementation of new fundraising and email software , they improved the experience of grateful giving online resulting in a lower donor attrition rate. For example, a fall in renewal rates or average gift size.

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Results Donor Map Case Study 41

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Again, back of the envelope, you want a positive net growth rate.

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email Fundraising Rate ROI 77

CauseVox

NOVEMBER 23, 2021

Most nonprofits should instead consider their usual channels of direct mail, email campaigns and social media and experiment in some new areas like Livestreaming. 2) Focus on Storytelling and Impact. Unless they feature some sort of hybrid element to appeal to those who do not feel comfortable attending in-person events.

Raise 59

Raise Online Pledge Gift 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. A multi-screen world. Every organization, individual has the opportunity to be a media organization.

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Learning Donor Online Fundraising 86

Care2

MAY 16, 2011

Use email for more storytelling and try coordinating your email campaigns with texting campaigns. Test these different channels and see what your response rates look like. Nonprofits should optimize what they are already doing with different devices rather than abandoning email. Then make adjustments based on your own metrics.

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Websites Rate Test Benchmark 66

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Click Through Rate (CTR).

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Digital Marketing Guide Chapter 111

Qgiv

DECEMBER 15, 2021

Using Storytelling in Your Appeal . The dodo’s popularity brings up another excellent point: the importance of video in storytelling. Not only do r ecurring donors tend to donate five times the amount of non-recurring donors throughout their lifetime, they also have a 90% retention rate. Text campaigns.

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Raise Money Donation Practice 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Qgiv

FEBRUARY 20, 2022

After all, email does have the highest return on investment of any marketing channel. Donors don’t need a full background history of your nonprofit at this moment, but they do need you to paint a clear picture of how they can help through concise storytelling. Segmenting inactive donors can help nonprofits maintain high open rates.

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email Donation Tips Template 98