Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion.

NTEN 105

NTEN Media eLearning Case Study 105

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

He wanted to raise some money to help the local orchestra and test some ideas. Since this was an experiment to test social networking, I did not send an appeal to friends and family in the way people do when they raise funds for a run or walk, or want you to vote for a particular contest. Here is what he learned.

Nashville 97

Nashville Twitter Blogger Contest 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Twitter is establishing itself as a charitable giving and cause marketing channel. . Last month, the Twitter community came together online and offline in over 180 cities around the world to raise money for charity:water with the highly successful " Twestival " fundraising event which brought in over $250,000. has been raised.

Donation 50

Donation Kenya Avatar Empowerment 50

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Designated back channel moderators in the room to answer questions, throw links in the discussion while it was happening. Offline/Online Interaction.

Public 94

Public Learning Conference Social 94

Care2

OCTOBER 28, 2010

. • JD Lasica (that’s me) offered a one-stop shop for resources on how nonprofits and cause organizations can use social tools : a landing page that aggregates resources on social networking tutorials, handouts, top fund-raising tools and much more. Also, download this free flyer on 12 steps to mobilize your cause.

Mobile 52

Mobile Greece Support Social Network 52

NTEN

FEBRUARY 17, 2010

More than $250 million was raised online for Haitian relief efforts in the first 21 days after the quake through Convio powered emails, websites, and other campaigns (up from approximately $120 million in the same period during Katrina). Many of these organizations continue to see 2X to 3X the daily traffic of average days in 2008. (A

Online 74

Online Giving Convio Mobile 74

NTEN

NOVEMBER 2, 2009

Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Peers at 40 organizations in the program experienced these results: Raised an average of $90,000 each online. No matter your size and your resources, the time has never been better to invest in the online channel.

Convio 76

Convio Mail Newsletter Game 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Raise more money. Push out quality content without fail and participate in social channels. Raise more money – Write posts that will guide and encourage people to give. Make it easy for people to give online and offline while also showing people how you are using their money. Tags: Blogging. Build loyalty.

Goal 94

Goal Strategy YouTube Demonstration 94

NTEN

NOVEMBER 2, 2009

It's fun to play with, engaging for constituents and has helped us raise 28% more funds online since this time last year. Offline activities. make sure you tag your links in a way that your database can read and track. She has recently been exploring conditional content and communicating to donors on multiple channels.

Texas 80

Texas Personal Online Experiment 80

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). Networking: Weaving Online and Offline, Strong Ties and Weak Ties. I asked folks to raise their hands if they had a smart phone, most did. Tags: Networked Nonprofit.

Boston 95

Boston Network Story Nonprofit 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

It's a small step up the ladder of engagement and won't necessarily lead to true education about an issue and offline engagement, but that marginal increase in awareness has a lot of potential for deeper levels of engagement. Tags: movement building. I absolutely agree on the need to work in networks of organizations.

Causes 89

Causes Build Demonstration Reflection 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

Here's the description: Join Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online. If this isn't enough, she'll be giving away three free copies of Cliff Atkinson's new book, The Back Channel, required reading for trainers. Tags: training materials.

Social Media 93

Social Media Share Media Instruction 93

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline.

Comment 97

Comment Artist Social Media Hype 97

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. They were active and dedicated to making it work and raised 90,000+ friends. Raising awareness and providing local communities a venue for sharing their story.

Tools 100

Tools Tech Map Case Study 100

Care2

NOVEMBER 11, 2009

Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Q: Does this include offline giving too? Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters.

email 56

email Benchmark Measure Advocacy 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

It is always interesting to feel the a little bit of nervousness in the room, but then the leaders raise their hands! The Power of Social Learning: Online and Offline . That's where I learned about a Twitter hashtag called #2amt - a channel for theatre artistic professionals to discuss their craft and trade and support one another.

Social Media 94

Social Media Reflection Learning Social 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

Photo emailed from Cambodia by Elephant, Sharing Foundation 's in-country director In this post, I share some learnings as a free agent fundraise r (an individual who uses personal fundraising to raise money for a charity) who is leveraging their personal network to support a nonprofit's programs that help children in need.

Campaign 70

Campaign Reflection Free Fundraising 70

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

How Long Does It Take for 250 Super Connected Gnomedex Geeks to raise $2,500 for Cambodian kids? Social Fundraising: Leveraging On and Offline Connections. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Tags: socialmediametrics. Scored 10 How Much Time Does It Take To Do Social Media?

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

Offline 116

Offline Social Media Network Org 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2009

I was able to raise $2,500 in 90 minutes at Gnomedex. Right before Thanksgiving, the TweetsGiving effort helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania seeking $10 donations. Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment.

Twitter 51

Twitter Raise Money Phase 51

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 79

Trend Online Giving Offline 79

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

I may just be cynical, but I’ve seen too many technology providers claim that their tools will help organizations raise money, engage volunteers, mobilize action, or generally address organizational challenges in ways that only the internet is suited to do. Facebook Causes followed the same path. Facebook Causes followed the same path.

Facebook 98

Facebook Causes Challenge Communication 98

sgEngage

MARCH 15, 2011

The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. billion in yearly revenue on a monthly basis, both offline and online. billion in yearly revenue on a monthly basis, both offline and online.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

sgEngage

JANUARY 12, 2011

billion was raised for relief efforts. Ten charities raised 75% of all those donations. The Chronicle has a very good breakdown of what organizations raised and what has been spent so far. The organization raised $135 million worldwide and has spent $70 million of that total so far.

Haiti 64

Haiti Trend Difference Blackbaud 64

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73