Connection Cafe

SEPTEMBER 5, 2017

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. Build the Internal Partnership.

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Offline Campaign Channel Cancer 44

Saleforce Nonprofit

AUGUST 31, 2022

In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. In fact, the closer we get to donors the more they engage with us through text and other digital channels. Myth 1: Getting to Know Prospects is Manual Work.

Gift 69

Gift Strategy Amazon Digital 69

NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. Affiliate programs, organic search traffic and even offline advertising scored higher than social. So here’s another great bit of learning for us.

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Facebook Fundraising Work Comparison 260

Media Cause

NOVEMBER 3, 2023

To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Keep conversations about a project to the main channels of your workplace communication system (Slack/Teams/etc.) Try to keep discussions to relevant project conversations.

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Project Communication Management Doc 105

Saleforce Nonprofit

AUGUST 31, 2022

In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. In fact, the closer we get to donors the more they engage with us through text and other digital channels. An ask too high and you might miss a gift entirely.

Gift 52

Gift Strategy Amazon Digital 52

Connection Cafe

DECEMBER 8, 2020

While any organization can benefit from online fundraising, each nonprofit finds success through different online strategies. However, there are a few consistent best practices that can yield positive results for any size nonprofit, such as: Implementing donor management technology. Developing an effective digital marketing strategy.

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Practice Donation Online Fundraising 33

Cloud 4 Good

JUNE 28, 2022

The overarching goal of this next phase is to humanize the customer experience with new AI-powered conversational intelligence, mobile offline access, and innovations to the Customer Data Platform. . Blog: The Role of Data Warehouses in Higher Education Technology Strategies. Our job is to deliver the how behind the wow.” .

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Marketing Language Product Phase 101

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. Use direct mail, email, social media, and other channels to reach and engage donors. Consider leveraging these best practices: Send thank-you notes.

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Marketing Fundraising Tips Registration 52

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. You can create and run an online campaign to support an offline appeal or an event. Best Practices for Your Online Fundraising Campaign Okay! Write your copy.

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Campaign Online Fundraising Social Media 98

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) 8 min read Read Now Direct Mail Donor Acquisition Best Practices All direct mail isn’t created equal.

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Mail Campaign Donor Tips 52

Qgiv

MARCH 25, 2024

Planning your benefit concert To maximize your fundraising, your benefit concert should be carefully planned–from the venue to the musicians to your post-concert strategy. Promote your event Implementing multi-channel event marketing tactics for your nonprofit benefit concert is the key to a successful event.

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Hosting Benefit Music Registration 52

CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline. Use Images + Videos.

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Examples Create Fundraising Cancer 97

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. Common Best Practices Remain Uncommon.

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Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

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Social Media Integration Tools Tips 126

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. Keeping alumni connected to their campus identity and community is crucial to successful fundraising.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. Keeping alumni connected to their campus identity and community is crucial to successful fundraising.

University 40

University Practice Tech Mail 40

Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. Shifting towards an abundance mindset around GivingTuesday (and your overall strategy) will have a major payoff in the years to come. Who Is Giving?

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Lesson North America New York Kentucky 52

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. This gives your team time to prepare and align on strategy and timelines. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors.

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Guide Giving Nonprofit Metrics 112

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. However, not all metrics will be useful for your organization’s strategy.

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Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. Also, I insert screen captures of best practices that I spot and incorporate a dialogue with them in my keynote. Theory and Practice.

Social Media 115

Social Media Media Social San Jose 115

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Higher Conversion Rates = Raising More Money.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

This panel will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. Social Media Smackdown: Online VS Offline Impact - [link] coordinated by Kayta Andresen. The description: Social Media Nonprofit Measurement: Beyond the BS.

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Doc ROI Measure Austin 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Again, using design-thinking facilitating methods, the process started with a presentation from the executive director on the strategy for the year and measurement.

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Design Marketing Metrics Measure 99

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Benchmark Digital Trend Report 62

Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up.

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Raise Strategy Help Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2013

With this year’s GivingTuesday less than a month away , there’s lots of tips and best practices on how to leverage social media during the giving season both online and offline. Team Coco (@TeamCoco) November 8, 2013. But I think Conan is going about this all wrong!

Social Media 113

Social Media Advice Media Linkedin 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

If you don’t follow her on Twitter , you should! The e-book offers an overview of the benefits of participating in GivingDays like #GivingTuesday, followed by a whole lot of wisdom and best practices. The guide offers up 11 strategies for your GivingDay Campaign. A unifying theme creates excitement and engagement.

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Guide Giving Free Remix 108

Tech Soup

SEPTEMBER 5, 2012

Community manager members were invited to ask their most pressing questions and share their best practices. Community managers foster relationships with customers and build community on an organization’s available channels. Social media is, for many organizations, an extension of their public relations and marketing strategy.

Open 52

Open Community Management San Francisco 52

Classy

JULY 9, 2021

Technology advances, changes in communication practices, and other factors have impacted capital campaigns over time. Communication Channels Have Changed. 6 Quick Tips to Unify Your Offline and Online Fundraising. Knowing the trends and best practices of capital campaigns will get yours off to a great start.

Trend 59

Trend Campaign Tips Phase 59

Get Fully Funded

OCTOBER 21, 2021

This process can become confusing, so keep in mind that your nonprofit doesn’t need to navigate these legal channels alone. The exact language used in laws concerning online fundraising can sometimes be vague in order to encompass a wide range of nonprofit organizations and their unique practices. Applying to Fundraise Online.

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Course Online Fundraising Law 64

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2011

Grantees are reading about foundation’s programs through social media channels, but not engaging through social media channels with funders. I shared a few points about nonprofits use of social media, including a maturity of practice model called “ Crawl, Walk, Run, Fly. Kathy Reich offered some context.

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Social Media Foundation Work Media 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

I was in Washington, DC where I did a session on social media strategy for a convening of Packard Grantees. My participation included: An interactive presentation on best practices for using social media for external communications. Putting It Into Practice As a Facilitator. Practice Two-Fisted Speaking.

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Public Learning Conference Social 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. That is what a lot of us are doing.

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Facebook Results Change Organization 135

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59