Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Listen on the go with the Spotify playlist here. Listen to this episode. Listen to this episode.

Podcast 87

Podcast Fundraising Storytelling Culture 87

Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Video engagement on social media is the measurable action that viewers take after watching. He and his team work with nonprofits across the U.S.

Video 312

Video Share Social Social Media 312

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 67

Story Data Storytelling Lesson 67

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter. 4) Use quotes.

Social Media 238

Social Media Story Money Raise 238

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Measuring inputs and outputs Calculating ROI and other relevant metrics requires measuring your campaign’s inputs and outputs. . or $1 raised for every $0.40

Raise 59

Raise Campaign Money Online 59

Neon CRM

NOVEMBER 15, 2023

Use direct mail as an opportunity to be a storyteller and put your impact on paper. Measure and Analyze Performance It’s nearly impossible to determine whether a direct mail donor acquisition campaign worked without performance numbers to compare and the ability to tie donations to direct mail.

Mail 52

Mail Campaign Donor Tips 52

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). Emphasize emotional appeals Leverage the power of storytelling and emotional appeals to connect with your supporters on a deeper level.

Guide 52

Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. That way, every step you take is centered around a common objective, and you know what to measure to determine success. Remember, authentic storytelling goes a long way with donors.

Question 274

Question Giving Sponsor Nonprofit 274

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

Neon CRM

OCTOBER 6, 2023

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. And in order to do that, you’re going to have to go old school.

Tips 52

Tips Fundraising Local Channel 52

Forum One

APRIL 8, 2021

You can reimagine old footage or images by giving them new life on your social media channels. Chatbots give your existing audiences new channels to discover your existing services and are also a new way to serve key audiences you’re trying to reach. Think about your website experience from top to bottom as a storytelling platform.

Impact 77

Impact Channel Audience Content 77

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Determine what channels to use. Focus on storytelling.

Social Media 52

Social Media Strategy Media Donor 52

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. Is your strategy and measurement for integrated communications campaigns based on the right metaphor?

Measure 103

Measure Storytelling Metrics Phase 103

Forum One

FEBRUARY 22, 2022

Our strategic communications team develops content strategies, storytelling strategies, and press outreach to ensure clients are communicating with impact. Branding: The storytelling of strategic communications continues through branding.

Team 46

Team Strategy Analytics Storytelling 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Here’s how a non-profit effectively combines them both.

Profit 120

Profit Los Angeles Social Storytelling 120

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

It is superb for visual storytelling about your organization, its stakeholders, and results. Instagram can be a great channel for your CEO – whether they have their own account like charity:water CEO Scott Harrison or use your organization’s branded account like Udi Ofer, CEO of NJACLU. Free Report: Simply Measured.

Examples 135

Examples Practice Tips Tutorial 135

Classy

JULY 5, 2021

Above all, remember that storytelling is a powerful tool. Free Download: The Guide to Nonprofit Storytelling. Will our partner help us share the campaign through their social media channels? How will we measure success? Align Your Expectations Upfront. Will our logo appear on theirs?

Donation 108

Donation Influence Local Nonprofit 108

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Focus on optimizing donation channels for mobile. Growing your community of supporters is the only measure that matters. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

AUGUST 24, 2022

Who are the messengers and storytellers that can most effectively deliver these messages and move this narrative? Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels.

Change 46

Change Strategy Attitude Policy 46

The Modern Nonprofit

MAY 9, 2023

Develop a system for tracking and monitoring board members’ outreach efforts to measure success and identify areas for improvement. Promote the matching gift campaign through various channels, such as social media, email, and events, to increase awareness and participation.

Tips 52

Tips Strategy Fundraising Grant 52

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

Storytelling 98

Storytelling Digital Marketing Guide 98

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52

Guide Fundraising Mail Metrics 52

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? What are your goals? Are you trying to….

Social Media 52

Social Media Media Hints Social 52

Saleforce Nonprofit

APRIL 21, 2021

The potential here goes beyond the average marketing or communication channel. All that said, it appears that the app is taking a measured, thoughtful approach to its growth and monetization strategy, so while we encourage proceeding with caution, hopefully they can learn from the mistakes of their predecessors. . About the Author.

Community 106

Community Build Texas Audio 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. But first best practices and measurement , learning, and improving. How are you defining and measuring success?

Marketing 109

Marketing Hype Photography Measure 109

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

Advocacy 58

Advocacy Storytelling Social Media United States 58

Tech Soup

MAY 7, 2013

Digital Storytelling Challenge. NetSquared organizers were jazzed by the Digital Storytelling Challenge. Ten Net2 groups held Digital Storytelling events in their community, with an estimated 360 attendees. Eight of the eleven cities in the digital storytelling global tweet chat were led by Net2 local organizers.

Netsquared 52

Netsquared South Africa Houston Portland 52

Classy

AUGUST 9, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. That way, every step you take is centered around a common objective, and you know what to measure to determine success. Remember, authentic storytelling goes a long way with donors.

Question 95

Question Giving Gift Campaign 95

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. This is where inspiring storytelling can be useful. 1) Define your narrative.

Storytelling 271

Storytelling Tips Social Media Story 271

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Tech Soup

APRIL 4, 2017

"What gets measured gets treasured," he says. For the last 10 years, email has continued to generate the highest return on investment for fundraising — more than any other fundraising channel. Email works with other channels: Test sending fewer emails, and cultivating donors through other channels.

Learning 36

Learning NTC Analytics Channel 36