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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. These are three interwoven trends that are currently in my sites.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

What channel do they spend the most time on? What are they looking at on those channels? A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. Before you begin marketing your event on Instagram or any other channel, establish a clear brand message.

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Launching a successful nonprofit communications campaign

Candid

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Be sure to tailor your messaging to each channel. Define the problem.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Surveys indicate a growing concern about online tracking and data usage, with many users skeptical about the trade-off between personalized experiences and privacy.

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. 3. This list should be with you when you are planning out your content and engagement for your social media channels. The common tip?

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Many of your supporters will have at least one thing in common this year—they’ve already been and will continue to be incessantly asked to donate across channels. They are real people.