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To Get Close to Members, Follow MarTech Trends

.orgSource

Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Our own platform,orgWorx connects you to seasoned association professionals. You can’t know, what you don’t know. There are technology tools that can make information and data analytics accessible to everyone.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

YouTube 221
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

What channel do they spend the most time on? What are they looking at on those channels? A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. Before you begin marketing your event on Instagram or any other channel, establish a clear brand message.

Contest 90
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Surveys indicate a growing concern about online tracking and data usage, with many users skeptical about the trade-off between personalized experiences and privacy.

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Launching a successful nonprofit communications campaign

Candid

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Be sure to tailor your messaging to each channel. Define the problem.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Survey existing donors on what compelled them to support you before. Focus on optimizing donation channels for mobile.

Lesson 59
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. At the time of writing this article nearly 180,000 people had collectively raised almost $29 million on charity: water’s online platform. How can your organization apply this?

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