.orgSource

APRIL 1, 2024

They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Instructions, such as a style guide and taxonomies, are part of this process. But ongoing inter-organization communication and dialogue are even more important. These are three interwoven trends that are currently in my sites.

Trend 221

Trend Influence Taxonomy Associations 221

Media Cause

FEBRUARY 27, 2024

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Many of your supporters will have at least one thing in common this year—they’ve already been and will continue to be incessantly asked to donate across channels. They are real people.

Communication 59

Communication Support Calendar Advocacy 59

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

Charity 128

Charity Lesson Marketing Digital 128

Bloomerang

SEPTEMBER 6, 2021

So people right now are on WhatsApp and we can use it as a way to start a new channel of conversation with people that is complimentary to how we already communicate with volunteers, with donors, with, you know, our support base. And the last thing which is super important as how can I include the voices?

Community 66

Community Video Broadcast Phone 66

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Include headlines and plenty of white space to make it easy to read. Experiment with using different tones of voice. Use italicized and bold text to call attention to the most important points.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

DECEMBER 22, 2013

According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. Curious about what other findings are reported in the study?

Story 54

Story Nonprofit Social Media Content 54