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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

What channel do they spend the most time on? What are they looking at on those channels? A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. Before you begin marketing your event on Instagram or any other channel, establish a clear brand message.

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. 3. This list should be with you when you are planning out your content and engagement for your social media channels. The common tip?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. The best way to do this is to talk to them; you can either conduct in-person interviews or, if you already have a significant base of followers, you can send out an online survey.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

We view our social media channels as a fun on ramp to our ladder of engagement. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Source: grist.org.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. Gather insights through surveys. Surveys allow you to hear directly from your supporters about what motivates them to give. The main headline is “Help Save Lives in Times of Emergency!”

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Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth's Blog: How Nonprofits Can Use Social Media

One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research. According to the study, 92% of the nonprofit professionals we surveyed are using content marketing. ” 2. This report is from The Bridgespan Group.

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