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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

YouTube 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. These are three interwoven trends that are currently in my sites.

Trend 221
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Launching a successful nonprofit communications campaign

Candid

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. What channel do they spend the most time on? What are they looking at on those channels? For most event coordinators, one of the best places to reach their target audience is Instagram. Create a unique event hashtag.

Contest 89
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Surveys indicate a growing concern about online tracking and data usage, with many users skeptical about the trade-off between personalized experiences and privacy.

Support 103
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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. What is the best way for a non-profit organization to engage the audience? How can we get people to talk to us?