grist.org: Measuring Along the Ladder of Engagement
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. We view our social media channels as a fun on ramp to our ladder of engagement. It means we have to be nimble and responsive.”. Source: grist.
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