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To Get Close to Members, Follow MarTech Trends

.orgSource

Study across industries. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Better yet, become a trendspotter yourself.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” But I have learned a few things about each of those topics. Look outward.

YouTube 221
professionals

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels.

Lesson 59
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New Study: Donations Decline for Nonprofits

Care2

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?" The full report is here.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

We view our social media channels as a fun on ramp to our ladder of engagement. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Source: grist.org.

Measure 97
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How Nonprofits Can Protect Their Mission By Protecting Their Data

Saleforce Nonprofit

By storing data in Salesforce.org’s Nonprofit Cloud for example, nonprofits can provide employees, donors, and volunteers with connected experiences across communication channels. And although major data breaches tend to get all of the headlines, not all data loss comes from nefarious sources. width="“600”" height="“400”" />.

Data 107