Forum One

AUGUST 16, 2023

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Data that helps you make a decision, refine your strategy, or optimize a channel. Often, this is a high-level report, focused on strategic, organization-wide metrics of success.

Story 60

Story Report Data Blended 60

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content? My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Gather past content from a specified time period and channel. Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. We'll examine what can and can't be quantified as well as various metrics and analytics tools. Good feedback and sharing on the back channel using custom tag #ntcmap. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Bloomerang

JUNE 1, 2022

For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Your online donation form itself should be easy to fill out to facilitate ongoing donations through your website. Round up metrics such as your: Fundraising total. Analyze your success.

Guide 107

Guide Giving Nonprofit Metrics 107

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78

ROI Social Media Metrics Conference 78

Nonprofits Source

APRIL 15, 2024

Use direct mail, email, social media, and other channels to reach and engage donors. Make sure to track engagement metrics so you can assess which content resonates the most with donors and where your marketing materials are most likely to be seen. In order to promote your auction, consider the following: Multichannel marketing.

Marketing 52

Marketing Fundraising Tips Registration 52

Whole Whale

SEPTEMBER 8, 2023

Focus on optimizing donation channels for mobile. The metrics showed the ads were not effectively driving growth. Track donation source data to optimize outreach channels. Facilitate two-way dialogue to make supporters feel heard. There are tons of ideas that you can shop on Meta (Facebook) Ads Library.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Through a facilitated training, participants will work independently and in small groups to develop and share project plans for using social media to engage supporters.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Achieve

MARCH 1, 2024

Here are a few tips to follow to facilitate a smooth recording session: Warm up. Promote your podcast through your website, email newsletters, social media platforms, and other channels your audience frequents. Regularly check in on metrics like unique listeners and audience growth so you can adapt your strategies as needed.

Podcast 52

Podcast Create Guide Audio 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. So having a few brainstorming facilitation techniques to use with your team, is useful. It starts with ideas and brainstorming.

Social Media 50

Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels. The skill building sessions focused on content optimization for integrated social media channels and working SMARTer with social media – time saving tips.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. Start with the question, “what does success look like?” Report Out.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating peer exchange groups on measuring the networked nonprofit with 60 grantees. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The content was on all channels, not just social media. The intent is to help grantees improve their social media practice through measurement and learning. Case study is here ).

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

My co-presenter for the plenary was the amazing Marcelo Iniarra , who is a digital mobilization pioneer and fantastic presenter/facilitator. The challenges: Explosion of online media channels. I also discussed the importance of laying out the supporter journey and having metrics to understand and improve conversion rates.

Learning 86

Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Mixed-Media Engagement: How will you traditional media, social media, email, mobile, and other channels?

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I recently took a workshop on visual facilitation with David Sibbet. As part of my learning journey to put these ideas into practice, I’m integrating visual techniques into my facilitation repertoire. Two things I did. JD Lasica and I co-facilitated a workshop on measurement. Social media metrics for nonprofits.

Social Media 100

Social Media Effective Media Social 100

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Why Do You Need It? If you don’t have an online presence, you are behind the eight ball. Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). 2 What is the metric to track. Advice for Nonprofits To Get Started with Measurement.

Seattle 98

Seattle Measure Data Hosting 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

The workshop, facilitated by the Monitor Institute, was focused on Network Effectiveness. Facilitating peer-learning and exchange. The small groups should a mix of people and include someone with experience actually using the tools and one person who is a good facilitator. The presentation is above.

Social Media 65

Social Media Map Foundation Network 65

Achieve

SEPTEMBER 8, 2020

With email open rates averaging at 25.96% and social media only reaching 4% of nonprofit supporters, only using one of these channels means you’re missing out on event registrations and donation dollars. . take a look at engagement metrics. For social media, this would include metrics like mentions, shares, and likes.

Virtual 52

Virtual Tech Tips Fundraising 52

AccelEvents

JUNE 3, 2021

Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Integrations allow you to connect your accounting software, email marketing software, CRM platform, and social media channels. Attendee tracking and metrics. Integrations. Integrations.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Integrations allow you to connect your accounting software, email marketing software, CRM platform, and social media channels. Attendee tracking and metrics. Integrations. Integrations.

Platform 40

Platform Online Registration Synchronous 40

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Segment donors.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

I had some privacy concerns and also it felt like it would require feeding another channel – why bother when I already had a brand page. I’ve changed my mind. Questions: Do you know what content resonates and how to engage your audience on your Facebook brand page based on thorough understanding of your metrics? (If

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

Pakistan 111

Pakistan NGO Network Exercise 111

Qgiv

JUNE 4, 2021

A good way to facilitate an in-kind donation campaign virtually is to take advantage of your online tools and make an eCommerce page with a list of needed products. These “Family Meetings” are a great way to not only keep supporters engaged, but also to facilitate them meeting other supporters they don’t know. Event registration tool.

Virtual 69

Virtual Ideas Guide Fundraising 69

Qgiv

APRIL 23, 2021

To determine these target metrics, look to past events and other similar experiences from competitive organizations. In addition to showcasing your auction items and facilitating registrations, make sure that your website can host “fund-a-need” items. The first channel we’ll talk about is social media. Promote your event.

Fundraising 52

Fundraising Virtual Sponsor Hosting 52

Connection Cafe

JUNE 5, 2017

To understand how people think about issues and candidates, it is not only important to analyze how they respond to posts on your social media channels, but it is equally, if not more important, to analyze what they are saying on their own across social media. Why does this matter? Both are valuable, but they are different.

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Their job is to create, edit, repurpose, identify content across all our channels. It doesn’t matter where it is or who created.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Conversational Key Note. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

How to facilitate "stealth adoption" without getting fired or your IT department royally pissed of at you? What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? What are appropriate metrics for social media versus web? Conversations.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

They discovered that Twitter has value as a listening channel to support their overall communications strategy. Children Now and Partnership for Children and Youth explored how to begin to integrate social media content channels into their newly designed web sites.

Social Media 99

Social Media Network Media California 99