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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). They also tag and analyze responses. Does the data need to be exportable?

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Markets for Good Post: Design A Better Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. Tracking for Impact and Learning.

Design 99
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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels. Written social media plan. Use of editorial calendar. Cultivate “super fans”. Amplify peers’ efforts. Communications have more impact. Solicit and share stories.

Network 97
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Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. So having a few brainstorming facilitation techniques to use with your team, is useful. What are your best tips?

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Bridge Conference: Social Media ROI: Mapping Metrics to Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on optimizing donation channels for mobile. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? The metrics showed the ads were not effectively driving growth. This was an epiphany for Ogilvy.

Lesson 59
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What I Learned About Online Donor Engagement from Fundraisers in Brasil

Beth's Blog: How Nonprofits Can Use Social Media

My co-presenter for the plenary was the amazing Marcelo Iniarra , who is a digital mobilization pioneer and fantastic presenter/facilitator. The challenges: Explosion of online media channels. Transmedia storytelling it is the technique of telling a story across multiple online platforms and formats using current digital technologies.