Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 125

Digital Strategy Nonprofit Phase 125

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

Video 98

Video Giving Fundraising Script 98

Kindful

AUGUST 17, 2021

As you’ve likely noticed, digital fundraising is changing the way nonprofits are communicating with their supporters. In fact, Forbes recently reported that 75% of nonprofits surveyed shared that, since the pandemic occurred, they’ve been looking for advice on finding new ways to fundraise through digital technology.

Digital 62

Digital Fundraising Synchronous Empowerment 62

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Classy

JULY 9, 2021

Below, we’ll help you to prepare for your next capital campaign by sharing five trends on how the campaigns are run and four tips for how to implement yours effectively. 5 Trends to Know With Capital Campaigns. Knowing the trends that have changed and stayed the same can inform your planning process.

Trend 59

Trend Campaign Tips Phase 59

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Media Cause

OCTOBER 17, 2022

Where hashtags once ruled search and trends, SEO is becoming increasingly important in social media as well. A few best practices and tips for social: Think about more than just the image or video itself—in your area of expertise, what questions are you answering or value are you providing for the viewer? . Social SEO Best Practices.

Content 52

Content Channel Search Case Study 52

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions.

Digital 111

Digital Marketing Guide Chapter 111

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look at the previous year’s performance alongside today’s philanthropic landscape and overall market trends. Let each channel show off what it’s best at doing through multiple touchpoints.

Campaign 52

Campaign Guide Fundraising Storytelling 52

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41

Digital 52

Digital Technology Giving Arizona 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

.orgSource

JUNE 5, 2023

Whether you’re looking to hire someone, discover what’s trending, or secure sponsorship, with talking points in your back pocket, you won’t be at a loss for words.” Examine the audio and digital imagery that you’re presenting to ensure that it is up-to-date. Zonta started an Instagram channel called “Firsts for Women.”

International 221

International Conversation Issue Leadership 221

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

Video 43

Video Create Guide Camera 43

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? This trend is unlikely to change. Let’s translate these trends into tactics. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Hopefully we will never repeat 2020.

Online 96

Online Fundraising Benchmark Adwords 96

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Share urgent calls to action across channels. Check out our last installment here !

Advocacy 207

Advocacy Nonprofit Training Train 207

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. Page Fundraisers.

Practice 339

Practice Online Fundraising Nonprofit 339

Media Cause

FEBRUARY 16, 2024

But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead. Also, when your team misses out on seasonal trends, your nonprofit misses relevant keywords and search terms. Ultimately, any advertising spend is better than no spend.

Benefit 64

Benefit Marketing Change Time 64

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches. That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan? Summarize it!

Social Media 138

Social Media Media Tips Social 138

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.

Video 221

Video Communication Create Strategy 221

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

JULY 6, 2022

This trend has been made popular on networks like TikTok and Instagram. The concept, however, is effective on any marketing channel. Generally, nonprofit marketing plans rarely take into account this impactful trend, choosing to rely solely on traditional strategies instead. Discover the Influencers in Your Industry.

Influence 93

Influence Collaboration Social Media Channel 93

Forum One

OCTOBER 12, 2023

To raise the bar in digital innovation, nonprofits can explore new ways to drive more engaging, impressive, and effective digital experiences by coupling modern tools to work together through composable architecture. Cultivating a deep connection between your brand and its audience? That’s a whole other challenge.

Voice 72

Voice Social Media Portland Technique 72

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. . Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Givinga

MAY 25, 2021

Philantech enables partners to easily integrate and manage a wide range of charitable giving capabilities into their existing digital experiences. Philantech offers comprehensive tools that connect digital users to 1.8 Our Philantech cloud supports the societal trend that demonstrates the power of individuals to make a difference.

Phoenix 75

Phoenix Charity Stream Platform 75

Nimble AMS

JANUARY 20, 2022

These ideas from a recent association trends study can help you prepare your organization for whatever comes next. While I don’t have a crystal ball, I do have some association trends data that can help. Here are five ideas from the association trends study to help you prepare your association for 2022 and beyond: 1.

Associations 78

Associations Studies Trend Data 78

Nimble AMS

MAY 25, 2022

Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Try providing online courses taught through a live webinar, webcast streaming of live events, videos, social learning, and on-demand, self-paced courses. .

Associations 129

Associations Technology Adopt Industry 129

The Storytelling Non-profit

MAY 3, 2022

Watch the video version of this blog post below or read on for all the details. What is a multi-channel fundraising? It is a strategy used by non-profits organizations to reach out to more donors through the use of multiple communication channels. Be present in more than one communication channel. Don’t be shy.

Campaign 90

Campaign Fundraising Channel Mail 90

NTEN

FEBRUARY 11, 2015

What does digital strategy look like in your organization? In collaboration with Care2 and hjc , we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more.

Digital 36

Digital Report Oracle Case Study 36

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Put a human face on the cause through case studies, testimonials, and videos. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list.

Websites 61

Websites Change Management Digital Government 61

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I presented a master class on The Networked Nonprofit as pre-conference session, a mini-workshop on the Happy Healthy Nonprofit , and a plenary session on engaging donors moderated by Macelo Jambeiro, a talented digital strategist that works for an agency called Alder & Lang and previously with Change.org. A multi-screen world.

Learning 86

Learning Donor Online Fundraising 86

Bloomerang

DECEMBER 19, 2023

Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends. Slack Platform overview: Slack is a messaging platform that enables employees to send and receive multimedia messages, including regular chats as well as audio and video clips.

Software 94

Software Free Tools Adobe 94

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

It also shows the importance of using the features already available or using a trend or hashtag that is already popular – such as in WaterIsLife’s #firstworldproblems campaign. You should also make sure you are tapping into the possibilities of the multiple channels, with their different content types and audiences.

Social Media 40

Social Media Campaign Media Social 40

AccelEvents

JULY 14, 2021

Much like a traditional conference, a virtual conference is a conference held online or digital space. Market your event through various channels. The theme and call for abstracts are sent out through marketing channels. What is a Virtual Conference? This format is structured the same as in-person conferences.

Virtual 98

Virtual Conference Hosting Library 98