The Fundraising Authority

DECEMBER 4, 2020

My suggestions are: Include information about your year-end giving campaign in all of your regularly scheduled newsletters during the final two months of the year (including e-newsletters). Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter.

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Fundraising Phase Mail Gift 201

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Feature them on your website, in newsletters, on social media, in grant applications, and during fundraising campaigns. Channels for Collection Utilize a mix of channels to reach a broad audience.

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Story Guide Support Analysis 104

Nonprofit Tech for Good

JANUARY 13, 2020

Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. You can also use your ‘Confirmation Page’ to specifically ask donors to opt-in and receive your email newsletters and text message updates. 3) Send to Social Media.

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Action Donation Mobile Social Media 336

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

Marketing 52

Marketing Tips Channel Audience 52

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

The Modern Nonprofit

APRIL 18, 2023

Common segmentation criteria for nonprofits include such as age, location, interests, communication preferences and donation history. Use language and tone that reflect their preferences and communication style. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment.

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Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. Custom-designed Twitter and YouTube Channel backgrounds. Their website, e-newsletter, and blog all include links to their social networks.

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Social Media Media Hints Social 275

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Create audience personas based on shared characteristics such as age, interests, and communication preferences. Select communication channels and advertising platforms for the campaign.

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Fund Donor Strategy Search 52

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Make it a Two Way Street: The key to a successful social media strategy is making sure communication is flowing both ways.

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Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

FEBRUARY 1, 2021

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Provide a professional experience for golfers, sponsors, and supporters.

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Websites Benefit Sponsor Fundraising 214

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Consider how often you thank supporters and remind them of their charitable impact across all channels.

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Retention Donor Rate Mail 52

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

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Websites Design History Online 241

Bloomerang

JANUARY 13, 2022

If you’re still looking for the right number of thank you or “y-touch” communications to send, a good rule of thumb is to double the number of y-touches you typically send each month. Obviously, use your judgment about the number, but if you vary the channels you use, you shouldn’t worry too much about exhausting your donors.

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Fundraising Gift Donor Social Media 125

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

Candid

APRIL 6, 2023

That way, they can use these materials when communicating with their networks to encourage their peers to donate to your campaign. Tips on fundraising channels : Suggest fundraisers use your nonprofit’s most effective ways for reaching your current supporters and driving donations. Leveraging direct mail. Giving a gift.

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Campaign Fundraising Mail United States 98

Achieve

DECEMBER 8, 2022

You can make this request in an email, or you can highlight social media accounts in your newsletter. You can even add a QR code to direct mail that leads to your organization’s account. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. .

Social Media 52

Social Media Relationship Donor Media 52

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. Donor Engagement Through New Communication Channels. While 72% of nonprofits used personal phone calls, 69% said they relied on email newsletters to get the word out.

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Action Money Raise Donor 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Practice Online Fundraising Nonprofit 339

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. And not just any people!

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Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

DECEMBER 6, 2019

3) Promote the event intentionally and across all digital channels. With every communication, be sure you provide a way to register online right then and there. With teams of four, the event also becomes an opportunity to host and entertain business clients—making businesses and brands more likely to purchase sponsorship packages.

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Practice Tips Fundraising Sponsor 246

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Campaign Guide Fundraising Storytelling 52

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Communication preferences. Next, specify exactly how you will achieve the goal (e.g.,

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Analytics Data Giving Metrics 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Is it time to take a step back and reevaluate your communication strategy?

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email Rate ROI Social Media 52

Allegiance Group

JUNE 7, 2023

Studies show that around 72% of consumers only engage with marketing that is personalized to their unique needs and interests, and those preferences can carry over into communications about fundraising. Next, we’ll cover 10 ways to leverage marketing and other communication strategies to motivate donors to give consistently.

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Donation Practice Fundraising Gift 52

Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. If so, how? A phone call?

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Strategy Online Fundraising Plugin 142

Neon CRM

JUNE 16, 2023

You taper off the most expensive and time-consuming recognition channels to the smallest group of donors. Next, $25 donations receive a social media shoutout, $50 donations receive a newsletter mention, and $150 receive a donor event invite. You can build out three different versions of the newsletter based on those components.

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Map Donor Guide Newsletter 52

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Newsletter email Create Template 124

Tech Soup

DECEMBER 20, 2016

Communications. Each year, Kivi Leroux Miller of Nonprofit Marketing Guide publishes a survey and a Nonprofit Communications Trends Report. The six primary communications channels used by nonprofits are websites, email, traditional social media (Facebook, Twitter, LinkedIn), in-person events, print marketing, and media relations/PR.

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Communication Tech Trend Fundraising 36

Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing.

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Social Media Mail Channel Marketing 52

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. For example, I’m on the board of a local theater group, and the executive director’s most recent emailed newsletter was titled “ Theater Nurtures Democracy.” This year, commit to customizing and offering options (email, direct mail, text, etc.).

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Content Marketing Strategy Fundraising 126

sgEngage

APRIL 10, 2023

To expand your audience, consider how you can take a multi-channel marketing approach. Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Wealth indicators.

Demographics 74

Demographics Retention Donor Research 74

NTEN

JULY 23, 2012

By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Creating Are you creating new, original, informational content for each channel you’re using? Let’s look at them one at a time.

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Content Map Journal Channel 84

NonProfit Hub

JANUARY 29, 2016

Nonprofit communication is a concept that is both difficult to define and implement. Regardless, as a nonprofiteer, you’ve probably heard many times that a nonprofit communication strategy is vital to your organization’s success. But how exactly is a communication plan crucial to your nonprofit?

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Relationship Communication Build Help 28

Bloomerang

AUGUST 31, 2022

Nonprofit storytelling refers to a specific way of communication that organizations use to personalize their mission. Many times, communication is something people don’t feel is their strong suit. So, what do we do when our time is limited and we need to communicate with the community and our donors? We tell stories.

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Storytelling Guide Structure Audience 111

Get Fully Funded

APRIL 20, 2021

Many VAs can help with the more skilled and technical tasks required for communication, development, volunteer management, and program management. Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Communicate clearly and often.

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Virtual Work Calendar Nonprofit 116

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 62% will send an email newsletter at least monthly, up from 59% in 2014.

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Trend Communication Metrics Mail 28

AccelEvents

OCTOBER 28, 2020

While the world navigates the complications and complexities of the coronavirus, it will be important to communicate standard procedures clearly, even in preliminary marketing efforts. . If you have a mailing list or a newsletter, send invitations to those people as well.

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Marketing Registration Virtual Audience 94