Campaign, ROI and Video - Nonprofit Technology

Paid Media ROI for Nonprofits

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI?

ROI

ROI Media Nonprofit Measure

AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

MARCH 12, 2024

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. We’re always eager to problem-solve with you.

Social Media

Social Media Images Video Media

5 Ways To Maximize ROI For Your Next Hybrid Event

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Targeting marketing campaigns.

ROI

ROI Badge Synchronous Sponsor

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

To Get Close to Members, Follow MarTech Trends

.orgSource

APRIL 1, 2024

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Everyone can use some clout.

Trend

Trend Influence Taxonomy Associations

Are your online campaigns raising or losing money?

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise

Raise Campaign Money Online

Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

MARCH 11, 2022

Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. Below, we’ll show you how to build and incorporate a peer-to-peer campaign and share a few fun ideas to try, but first, we’ll explain what sets this form of social fundraising apart. This video will: .

Fundraising

Fundraising Cancer Raise Nonprofit

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview. Here comes the star of the meal: your campaign's donation page. Side Dish - Video.

Campaign

Campaign Digital Nonprofit Social Media

Kickstart a Video Campaign with this Simple Process

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Video

Video Process Campaign eLearning

Start-up Marketing: How To Do It Right

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. We were happy to comply and put our efforts toward broadcast campaign planning.

Marketing

Marketing Broadcast Analysis Awareness

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

OCTOBER 2, 2014

Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. The undisputed king of online engagement is video. 50% of the ROI of a pin can happens after 2.5 And for good reason, too.

Stats

Stats Content Marketing Change

How-to: Calculate the ROI of Your Online Ads

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Don't change the "Campaign Name" across mediums; use "Campaign Content" to differentiate between ad versions. Watch a funny video of a talking dog.

ROI

ROI Linkedin Online Analytics

Free Webinar for Nonprofits in Asia Pacific! How Nonprofits Can Use Social Media Successfully and Build Their Digital Libraries

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr.

Asia

Asia Social Media Library Singapore

Five Must-Have Skills for Nonprofit Social Media Managers

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Blogging allows your social media manager to easily do that and if the blog is well-designed, then the ROI from blogging can transform your social media campaigns. Facebook, Twitter, and Foursquare are not miracle-producers.

Social Media

Social Media Skills Management Media

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

JUNE 23, 2020

For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice

Practice Online Fundraising Nonprofit

Cast Video with Strategy to Create Stellar Communications

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Animoto) Dan Stevens, President of Association.TV/WorkerBee.TV,

Video

Video Communication Create Strategy

Small But Mighty: Peer-to-Peer Fundraising For Small Nonprofits

CauseVox

MARCH 11, 2022

With these advantages in mind, if you’re working to raise money for a small nonprofit, we recommend the following fundraising ideas to boost your ROI. Crowdfunding campaigns are a popular way to spread the word about your cause via social media without breaking the bank. Virtual Walkathons, Races, And More. Implement Crowdfunding.

Fundraising

Fundraising Org Cancer Gift

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. There’s no need to be active on all social channels if you don’t get ROI from them. 6) Plan your campaigns.

Calendar

Calendar Social Media Content Media

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media

Social Media Media Ning Social

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

Social Media

Social Media Training Train Media

The Three Dimensions of Social Media ROI

NTEN

JANUARY 14, 2009

If you've worked on any sort of campaign, you know there are three key pieces to creating change: Mobilizing your base to take action Recruiting new people to your base Inserting your message into the popular debate. All campaigns are, in essence, a numbers game. At the end of the video, you ask viewers to sign a petition at your site.

ROI

ROI Social Media Media Social

Nonprofit Advertising Best Practices

Media Cause

JUNE 28, 2021

Launching a new advertising campaign can be daunting. Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Setting Goals for Nonprofit Ad Campaigns. Is my targeting right? Is my message good enough?

Practice

Practice Audio Nonprofit Search

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. Integrating your nonprofit’s Web 1.0

Social Media

Social Media Integration Websites Widget

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

Newsletter

Newsletter Social Media Build Media

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media

Social Media Interview Examples Media

Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Note from Beth: I’m planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. We know that video can connect people to the work you do every day in a ways simple text just can’t match.

Video

Video El Salvador Donation Fundraising

[VIDEO] Creative Ways People Contribute to Community

Bloomerang

JUNE 11, 2021

So I’ve run major capital campaigns as big as $600 million and manage budgets $1.2 How do you do employ giving campaigns? . I work with nonprofits that are big and small, and I focus mostly on coaching executives or new hires, running feasibility studies, and managing capital campaigns. . There’s my bio.

People

People Community Video Podcast

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI.

Content

Content Ideas Nonprofit Interview

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. Link to YouTube video embedded on the Mercy Corps website. Bottom of e-Newsletter: 1.

Newsletter

Newsletter Learning Social Media Social Network

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. can produce significant ROI is a myth. It’s not the tools. Social media is not free! You need a good avatar.

Social Media

Social Media Management Media Social

Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Add a video or slideshow to your “Thank You” landing page, if applicable. Launch a peer-to-peer fund-raising campaign, if applicable. 1) Facebook.

Social Media

Social Media Social Media Tech

Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Your text-to-give campaigns will be safe when you use secure fundraising tools and a reputable service provider.

Mobile

Mobile Guide Giving Fundraising

How to find donors online – 22 ideas that work

Whole Whale

SEPTEMBER 22, 2020

” Online donor acquisition is essentially about creating new relationships with people by getting them to donate during a specific moment or campaign, or by acquiring emails (and the permission to keep the relationship going) from people that may go on to donate to your organization in the future. Paid sponsored petition campaign.

Ideas

Ideas Donor Work Online

Fire Up Your Board to Embrace Digital Fundraising

Kindful

AUGUST 17, 2021

Accept that digital fundraising is more efficient than traditional methods, achieving better ROI. Recognize that Facebook fundraising campaigns and peer-to-peer campaigns, as well as virtual events, are here to stay. Embrace the power of videos in fundraising as more than 78% of people watch online videos every week. .

Digital

Digital Fundraising Synchronous Empowerment

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. You should be regularly photographing and recording videos at important events that your nonprofit hosts. If you launch a new TwitPic campaign, write about that, too.

Content

Content Ideas Nonprofit Interview

13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

JUNE 9, 2021

Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. Tip: Schedule a demo with our team on how you can quickly start a peer to peer fundraising campaign for your virtual fundraising event. What will not have a good ROI? Donation Matching Drive.

Ideas

Ideas Online Fundraising Charity

4 Reasons Why VolunteerHub is the Best Solution for Volunteer Centers

Volunteer Hub

MARCH 26, 2021

Before we jump into the ways VolunteerHub can streamline your volunteer centers program, check out this video overview of how VolunteerHub works. . Learn more about Landing Pages (Campaign Pages) / Registration. In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI.

Volunteer

Volunteer San Diego Case Study ROI

Measuring Social Media ROI: What Does it Really Mean?

Care2

OCTOBER 12, 2009

The energy and enthusiasm of cutting edge staff is infectious as they tell you about their tweets, Facebook posts, blog posts and goofy, cool videos they watch. Are you using it to brand your organization or focus on campaigns? Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world.

ROI

ROI Social Media Measure Media

Free Webinar for Nonprofits in Asia Pacific! How Nonprofits Can Use Social Media Successfully and Build Their Digital Libraries

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr.

Asia

Asia Social Media Library Singapore

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

NOVEMBER 21, 2010

Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. Averaging over 400 video views per week on YouTube. Are they paid, full-time, part-time?

Cancer

Cancer Los Angeles Social Media Action

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network

Social Network ROI Social Media Network

Actionable Insights Hidden In Your Acquisition Results

Kindful

NOVEMBER 22, 2021

At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. This includes taking a comprehensive look at all of the things that went right and, conversely, what you need to improve on before running your next campaign. I understand the desire to move on once a campaign is over.

Results

Results Action Metrics Rate

The Ultimate Guide to Virtual Trade Shows

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Scheduled video, audio, or VR sessions.

Virtual

Virtual Guide Registration Sponsor

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.

Social Media

Social Media Media Management Social

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network

Social Network ROI Social Media Network

Paid Media ROI for Nonprofits

AI for Social Media: Supercharge Your Copy, Images & Videos

Webinars

Trending Sources

5 Ways To Maximize ROI For Your Next Hybrid Event

Webinars

To Get Close to Members, Follow MarTech Trends

Are your online campaigns raising or losing money?

Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Main Ingredients to a Nonprofit Digital Campaign

Kickstart a Video Campaign with this Simple Process

Start-up Marketing: How To Do It Right

5 Stats That’ll Change Your View Of Content Marketing Forever

How-to: Calculate the ROI of Your Online Ads

Free Webinar for Nonprofits in Asia Pacific! How Nonprofits Can Use Social Media Successfully and Build Their Digital Libraries

Five Must-Have Skills for Nonprofit Social Media Managers

10 Online Fundraising Best Practices for Nonprofits

Cast Video with Strategy to Create Stellar Communications

Small But Mighty: Peer-to-Peer Fundraising For Small Nonprofits

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

11 Obvious Signs Your Nonprofit Needs Social Media Training

The Three Dimensions of Social Media ROI

Nonprofit Advertising Best Practices

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Video Can Help Boost Donations in End-Of-The-Year Fundraising

[VIDEO] Creative Ways People Contribute to Community

11 Blog Content Ideas for Nonprofits

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Social Media for Social Good :: Your Nonprofit Tech Checklist

Text-to-Give: The Ultimate Guide to Mobile Fundraising

How to find donors online – 22 ideas that work

Fire Up Your Board to Embrace Digital Fundraising

11 Blog Content Ideas for Nonprofits

13 Innovative Online Fundraising Ideas For Nonprofits & Charities

4 Reasons Why VolunteerHub is the Best Solution for Volunteer Centers

Measuring Social Media ROI: What Does it Really Mean?

Free Webinar for Nonprofits in Asia Pacific! How Nonprofits Can Use Social Media Successfully and Build Their Digital Libraries

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Actionable Insights Hidden In Your Acquisition Results

The Ultimate Guide to Virtual Trade Shows

11 New Year’s Resolutions for Nonprofit Social Media Managers

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

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