Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 84

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Here are three ways you can do this: Build long-term donor relationships. Let’s dive in!

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising. Predictive analytics helps organizations expect donor behavior. They can target campaigns and improve donation requests. Traditionally, fundraising has relied on old methods.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” What’s your renewal rate? By segment?

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Instead of asking for an increasing lump sum each year, your organization can ask for a smaller monthly donation that adds up to a larger annual total.

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Allegiance Group

MAY 1, 2024

It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Want to know how a year-end campaign will fare? However, a recent Giving USA report showed a 13.4

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Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Data analysis for planning campaigns is the perfect example.

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Course Fundraising Analysis Mail 117

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

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Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. You don’t want the money you spend on your campaign to be more than the money you raise! Budget for expenses.

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Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! Fundraising automation makes sending out communications faster and easier for your organization, increasing the number of connections you can make.

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Work Fundraising Mail Integration 122

Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 10) Include a phone number and mailing address.

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NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Top Nonprofits

MARCH 12, 2021

First, we’d recommend considering what’s worked for your organization in the past. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Appealing to younger donors.

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Trend Campaign Fundraising Mobile 98

Neon CRM

SEPTEMBER 27, 2023

Looking to level up your nonprofit membership renewal campaign? We’re going to take a deep dive into some practical steps you can take to make your next membership renewal campaign a success. What Will Make a Membership Renewal Campaign Successful? What Makes a Membership Renewal Campaign Successful?

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Connection Cafe

MARCH 26, 2021

However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. These proven strategies will lay a strong foundation for your organization and pave the way for future growth. Be sure to include a few engagement and growth goals for your organization.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? These assets can cut expenses for your organization.). This determines how much your organization relies on your top funders.

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The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! Instead, social media has been acting as a complement to email campaigns. Here’s a list of what to remember when building your email campaigns: 1. Make it convenient to opt-in to your mailing list.

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Newsletter Social Media Storytelling Mail 105

Get Fully Funded

FEBRUARY 22, 2022

For your small organization to thrive, you have to spend money on fundraising. Organizations that overspend on fundraising are often working inefficiently, spending on fundraising strategies that are not getting results. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Sometimes that’s ok.

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Nonprofit Tech for Good

NOVEMBER 8, 2018

Organizations must invest in technology to stay relevant. 18% of donors worldwide have donated to a charitable organization directly through Facebook. Launched in 2012, #GivingTuesday has tremendous opportunity to grow into a global day of giving that could raise hundreds of millions of dollars for organizations.

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Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. Declining email open rates.

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Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

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Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). 20th year) a compelling reason to do a campaign?” Audience questions from our fundraising friends who attended the webinar.

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sgEngage

NOVEMBER 20, 2023

I want you to have the confidence (and your leadership team to have the confidence in you) that with data and time, you can make annual giving work for your organization. If you are expecting an 8% response rate from your donors, that means the segment needs to include at least 1,250 constituents. Plan for your year.

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Let’s focus on these four main channels: Direct mail. When they donate.

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Digital Marketing Donor Channel 75

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members. Looking for an easy win?

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Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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