Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Why is fundraising important for nonprofits?

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Campaign Effective Fundraising Nonprofit 98

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. If your mission is clear, it provides your donor with a tangible idea of where their money is going.

Mail 52

Mail Integration Digital Strategy 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks. Another perk is increased revenue.

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Work Fundraising Mail Integration 122

Qgiv

DECEMBER 8, 2022

Overseeing a fundraising campaign from beginning to end and meeting your organization’s fundraising goals isn’t an easy undertaking and takes time and energy to pull off. Here’s our guide to starting a fundraiser and turning your campaign into a smashing success. Are you raising money for a specific program in your organization?

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Money Raise Causes Fundraising 52

Kindful

JULY 8, 2021

Some fundraising strategies cost more than others, just like some donors cost more than others if they have poor retention rates. . Rated by cost-effectiveness based on the cost to raise a dollar, the two most expensive fundraising strategies are direct mail acquisition and special events. How can it be more profitable?

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Grant Money Strategy Evaluation 104

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Want to know how a year-end campaign will fare?

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Campaign Guide Fundraising Storytelling 52

Qgiv

SEPTEMBER 14, 2021

Despite increasing commercialism, the holidays traditionally get people thinking about ways they can give—whether they’re wrapping gifts for loved ones or donating time and money to a cause they care about. Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices.

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Campaign Ideas Giving Tips 98

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Lean into the spirit of gratitude by thanking your donors and volunteers for what their support made possible before you start asking for money. This is more about bringing folks together and not asking them for money.

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Giving Retention Gift Hosting 86

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Data analysis for planning campaigns is the perfect example.

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Course Fundraising Analysis Mail 117

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. Additionally, it encourages volunteer engagement and retention at your association. . Did you know that volunteers not only donate their time but their money, too?

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Associations Volunteer Benefit Retention 131

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Donors are motivated by helping other people.

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Donor Chicago Gift Children 95

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Launch your campaign.

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Fund Donor Strategy Search 52

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Unless you understand the concept of lifetime donor value and put in place strategies to maximize that, you’ll spin your wheels and potentially leave a lot of money on the table. How much money do you need to raise to supplement the donations? .

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Analytics Strategy Fundraising Benchmark 126

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Following up on any direct mail appeal with an email reinforces the need and offers an alternate way to give.

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Donor Mail Retention History 52

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

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Action Donor Tips Fundraising 130

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Engagement Levels: See how different donors engage through different mediums like event attendance, social media, campaign participation. How to Create a Donor Persona So how do you create a donor persona?

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Audience Donor Survey Demographics 82

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

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Mobile Digital Fundraising Advocacy 130

Givinga

NOVEMBER 14, 2018

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. That makes Giving Tuesday an ideal time to engage your employees in CR campaigns, but it doesn’t mean your employees’ contributions are guaranteed. Remind People About Giving Campaigns.

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Campaign Giving Philanthropy Charity 49

Bloomerang

MAY 26, 2021

Options could include: Direct mail. Once you have their first gift, make sure you work extra hard to bond them to your organization—otherwise retention can be a problem moving forward. Otherwise, you aren’t spending your money well, and you won’t get the results you want. Peer-to-peer fundraisers. Events (live or remote).

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Program Donor Tips Channel 121

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. billion for charitable causes. Start testing your outreach plans.

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Demographics Retention Donor Research 78

CauseVox

NOVEMBER 23, 2021

The appeal you craft will be the backbone of your year-end campaign strategy, and it will inform all aspects of messaging over the course of that campaign. Heading into year-end, a specific fundraising appeal might be something like a smaller GivingTuesday Campaign, or a larger campaign spanning the month of December.

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Fundraising Articulate Audience Story 79

3rd Sector Labs

JUNE 30, 2014

Combat the challenges of donor retention? Yet all fundraising appeals and campaigns start with data. So far in 2014, Third Sector Labs has run a number of webinars focused on topics such as fundraising strategies, technology, donor data, and donor retention. 100% rely on 3 or more technology systems to conduct their campaigns.

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Attention Data Donor Retention 157

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. These journeys work best when you carry them across all your channels, including direct mail, email, social media, in-person events, digital ads , and more. Who participated? Who didn’t?

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Data Gift Relationship Interaction 98

Bloomerang

APRIL 5, 2021

If you don’t have any money to spend on acquisition it makes sense you’d put your efforts into getting your inner circle to help you identify donor prospects since that is 100% free. . How good is our overall retention? Maximize your ‘inner circle’ and consider recruitment events or a small, targeted mailing . How’s your bait?

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Donor Mail Gift Files 106

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Nonprofit advocacy campaigns require focused planning and robust software solutions and outreach resources. Focus on volunteer retention. Market your advocacy campaign on multiple platforms.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Qgiv

JULY 6, 2022

Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. Giving days are virtual 24-hour fundraising campaigns that nonprofits can use to raise money and awareness for their missions. The first step in planning your giving day campaign is to pick a day for your 24-hour fundraiser.

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Hosting Giving Guide Kentucky 52

CauseVox

NOVEMBER 23, 2021

It’s never been easier to raise money online because people are getting more accustomed to giving that way, one silver lining of the pandemic that saw online revenue grow from 23% to 32% in 2020. If you’ve decided to try out using QR codes in any of your mail appeals (of course you have!), 2) Focus on Storytelling and Impact.

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Fundraising Pledge Gift Social Media 59

CauseVox

NOVEMBER 18, 2021

The end of the year is fast approaching and with it, your year-end fundraising campaign. Don’t Skip Direct Mail. Direct mail can stand out to donors, allow you to tell longer stories, and let you personalize your communication. Create a direct mail and email calendar and checklist.

Fundraising 79

Fundraising Social Media Sponsor Mail 79

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

Bloomerang

JUNE 7, 2021

It also means tying up loose ends to assure you don’t leave money on the table. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. There’s nothing more important to your bottom line and long-term sustainability than donor retention. And this is the time of year you risk having donors fall off a cliff.

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Action Strategy Donor Calendar 138

Bloomerang

APRIL 26, 2021

You must spend money to make money. . If instead you think of it as a revenue-sucking cost center, fundamentally only about money, you’ll always consider it a “necessary evil” at best. Development staff, and even development board committees, are shoved to a corner and ordered to “go raise money.” If not, why not?

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Trend Strategy Giving Fundraising 137

Qgiv

MAY 15, 2023

However, you generally want to minimize your expenses so the money you raise can go towards your mission rather than paying for your event. While the Pareto Principle is not a guarantee, many nonprofits will see that much of the money they raise during a fundraiser is gifted from the top percentage of donors.

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Template Create Fundraising Evaluation 52

Qgiv

MAY 3, 2023

A fundraising calendar enables you to keep your goals, campaigns, strategies, and due dates all in one place that your whole team has access to. By planning out the year, you’ll be able to see any overlapping campaigns that might keep you from reaching your full fundraising potential.

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Calendar Create Fundraising Evaluation 64

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. That’s fifty-two “moves” each year.

Action 75

Action Report Practice Fundraising 75

CauseVox

NOVEMBER 23, 2021

It’s never been easier to raise money online because people are getting more accustomed to giving that way: one silver lining of the pandemic that nonprofits a 32% increase in online revenue in 2020. If you’ve decided to try out using QR codes in any of your mail appeals (of course you have!), Watch a 4-minute CauseVox demo here.

Raise 59

Raise Online Pledge Gift 59

Bloomerang

JULY 26, 2022

Where is this money coming from? Before we get into that, it’s important to know where the money is coming from. Although the Twitter thread doesn’t dive into how the foundation will spend the money, we have a few recommendations for staying on top of that news: Keep an eye on their grants page.

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Grant Foundation Fund Ukraine 114