Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 104

Donor Strategy Retention Help 104

Kindful

JULY 8, 2021

Some fundraising strategies cost more than others, just like some donors cost more than others if they have poor retention rates. . Rated by cost-effectiveness based on the cost to raise a dollar, the two most expensive fundraising strategies are direct mail acquisition and special events. How can it be more profitable?

Grant 104

Grant Money Strategy Evaluation 104

Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks.

Work 122

Work Fundraising Mail Integration 122

Qgiv

DECEMBER 8, 2022

Are you raising money for a specific program in your organization? Do you need to raise money quickly for an emergency? Once you identify what you’re fundraising for, you can set a fundraising goal for how much money you want to raise. If you’re looking to save money or cut costs, a virtual fundraiser can be a great option.

Money 52

Money Raise Causes Fundraising 52

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Lean into the spirit of gratitude by thanking your donors and volunteers for what their support made possible before you start asking for money. This is more about bringing folks together and not asking them for money.

Giving 112

Giving Retention Gift Hosting 112

Care2

NOVEMBER 6, 2014

All nonprofits struggle with donor retention. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail. However, if they aren''t don''t waste your money and paper. Engaging your board members in the retention process is critical. Here''s a challenge for you.

Retention 70

Retention Donor Stats Mail 70

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. Additionally, it encourages volunteer engagement and retention at your association. . Did you know that volunteers not only donate their time but their money, too?

Associations 132

Associations Volunteer Benefit Retention 132

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Rate Donor Strategy 76

Pamela Grow

SEPTEMBER 14, 2023

Note: contains affiliate links) Fundraising for Introverts by Brian Saber If you’re an introvert and you’ve ever felt overwhelmed or anxious about the prospect of raising money for nonprofits, Fundraising for Introverts: Harnessing Our Powers for What Matters is an absolute game-changer. And which books are missing from my shelf?

Game 59

Game Fundraising Storytelling Press 59

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. Data analysis for planning campaigns is the perfect example.

Course 130

Course Fundraising Analysis Mail 130

Qgiv

AUGUST 15, 2023

With rising costs, the Great Resignation shaking up nonprofit teams, and individual donor numbers declining, fundraisers face increased pressure to raise more money with even fewer resources. Most fundraising professionals would like to spend more time on donor retention and stewardship strategies.

Report 52

Report Giving Retention Survey 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Learn more in this guide.

Fund 52

Fund Donor Strategy Search 52

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? How to Create a Donor Persona So how do you create a donor persona?

Audience 82

Audience Donor Survey Demographics 82

Neon CRM

AUGUST 18, 2023

But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. For templates you can use to set up a welcome series for new donors and tips for donor retention, check out The Fundraiser’s Guide to Welcome Series. Ask questions like: Have donors responded better to email over direct mail?

Campaign 98

Campaign Giving Tips Mail 98

Bloomerang

DECEMBER 15, 2023

Is there something I could do to help more donors access this matching money? Everyone wins with corporate matching gifts Businesses put aside matching gift money at the beginning of their fiscal year, just waiting for it to be claimed. Donors don’t like leaving money on the table any more than you do.

Gift 94

Gift Practice Companies Benefit 94

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Unless you understand the concept of lifetime donor value and put in place strategies to maximize that, you’ll spin your wheels and potentially leave a lot of money on the table. How much money do you need to raise to supplement the donations? .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

Donor 100

Donor Giving Retention Gift 100

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Following up on any direct mail appeal with an email reinforces the need and offers an alternate way to give.

Donor 52

Donor Mail Retention History 52

Bloomerang

MAY 26, 2021

Options could include: Direct mail. Once you have their first gift, make sure you work extra hard to bond them to your organization—otherwise retention can be a problem moving forward. Otherwise, you aren’t spending your money well, and you won’t get the results you want. Peer-to-peer fundraisers. Events (live or remote).

Program 118

Program Donor Tips Channel 118

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

Action 128

Action Donor Tips Fundraising 128

Bloomerang

APRIL 5, 2021

If you don’t have any money to spend on acquisition it makes sense you’d put your efforts into getting your inner circle to help you identify donor prospects since that is 100% free. . How good is our overall retention? Maximize your ‘inner circle’ and consider recruitment events or a small, targeted mailing . How’s your bait?

Donor 103

Donor Mail Gift Files 103

Connection Cafe

JUNE 15, 2017

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. That means you have to ask for money as soon as possible. 4 Ways to Improve Donor Retention Rates with Monthly Giving. Include an Ask In Your Thank You Letter.

Retention 35

Retention Donor Giving Rate 35

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Pamela Grow

OCTOBER 22, 2023

Initiate conversations via mail, phone, or email, and listen attentively. Remember, fundraising isn’t about asking rich people for money. It’s not just about your mission; it’s about your donors’ passions, dreams, and vision for the future. Be proactive, engage with your donors, and truly listen.

Donor 52

Donor Fundraising Relationship Survey 52

3rd Sector Labs

JUNE 30, 2014

Combat the challenges of donor retention? So far in 2014, Third Sector Labs has run a number of webinars focused on topics such as fundraising strategies, technology, donor data, and donor retention. 49% have no idea how much money their organizations will lose to donor attrition each year. Build a fundraising strategy?

Attention 157

Attention Data Donor Retention 157

Connection Cafe

MARCH 17, 2014

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. You just have to get money in, by any means necessary. Today it’s 27%.

Calendar 39

Calendar Retention Donor Empowerment 39

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. As a result, our sector’s donor retention stats will decline further. Plus, her organization is raising money with their newsletter. But the results are well worth it.

Newsletter 52

Newsletter Donor Retention Nashville 52

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

JUNE 7, 2021

It also means tying up loose ends to assure you don’t leave money on the table. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. There’s nothing more important to your bottom line and long-term sustainability than donor retention. And this is the time of year you risk having donors fall off a cliff.

Action 139

Action Strategy Donor Calendar 139

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

Connection Cafe

NOVEMBER 7, 2017

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. They can also choose when and how often they want to be solicited by adding or removing themselves from mailing lists.

Retention 29

Retention Donor Guidelines Gift 29

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 95

Relationship Donor Build Tips 95

Qgiv

JUNE 23, 2021

All fundraisers know that their main goal is to raise money, but not all of them think about sustainability or scalability. When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Donor retention and churn rates. .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Qgiv

MAY 15, 2023

However, you generally want to minimize your expenses so the money you raise can go towards your mission rather than paying for your event. While the Pareto Principle is not a guarantee, many nonprofits will see that much of the money they raise during a fundraiser is gifted from the top percentage of donors.

Template 52

Template Create Fundraising Evaluation 52

Bloomerang

JULY 26, 2022

Where is this money coming from? Before we get into that, it’s important to know where the money is coming from. Although the Twitter thread doesn’t dive into how the foundation will spend the money, we have a few recommendations for staying on top of that news: Keep an eye on their grants page.

Grant 111

Grant Foundation Fund Ukraine 111