Remove Campaign Remove Impact Remove Metrics Remove Retention
article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

Metrics 310
article thumbnail

Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

I hope that you smashed your goals and are currently basking in the glow of knowing that you’ll be making an even bigger impact in 2022. . After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign .

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . With concrete retention strategies, you can make the most of increases in new donors.

article thumbnail

Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Think carefully about the cost of your fundraising activities and the long-term impact your nonprofit potentially has on your community. Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Timeline for the campaign.

article thumbnail

Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

A cause marketing campaign benefits both you and the business you work with while developing connections with your community. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours.

Causes 52
article thumbnail

How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. Winter 2022-2023.

Strategy 266
article thumbnail

Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.