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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Craft powerful narratives that highlight your mission, values, and the impact you’re making. In influencer campaigns, measure reach and impressions.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. So the big question is: how did you do?

Metrics 75
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Launching a successful nonprofit communications campaign

Candid

This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Expanding reach by confirming 50 partners for a new initiative in 90 days.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Microsoft Advertising Transparency Reports: [link] Provides spend data and ad creatives for ads across Microsoft platforms.

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Digital Marketing Project Management Strategies for Driving Impact and Equity

Media Cause

However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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