The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Bloomerang

FEBRUARY 26, 2024

But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. Communicating with your donor community is not a “one-letter-fits-all” scenario. The solution: donor segmentation. Implementing email segmentation for success 1.

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email Campaign Gartner Retention 90

NonProfit PRO

MAY 6, 2022

SMS communications are an extraordinary tool for nonprofits to use for donor engagement, volunteer and board coordination, etc. During this powerful webinar learn how top nonprofits are leveraging SMS, and walk away having learned how to develop a winning SMS strategy.

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Bloomerang

MAY 8, 2024

Do you feel embarrassed because it’s been a while since you last communicated with them? Maybe you’ve tried numerous ‘ win back’ campaigns that failed to convert them, and you’re wondering whether you should just delete them from your database. So this is *not* the time to stop communicating with them. Don’t do it!

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Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. Make it clear what need your campaign is addressing and why it matters to your donors.

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Template email Campaign Fundraising 306

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! This is your monthly reminder that you are helping us support/accomplish XXXX.” Raise the Roots.

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EveryAction

JUNE 21, 2023

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

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Advocacy Generation Strategy Awareness 199

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Newsletter. Understanding Your Audience.

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Communication Storytelling Indianapolis Nonprofit 130

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

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Create Strategy Associations Registration 169

CauseVox

MAY 17, 2024

Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Cross-Channel Consistency: Discover the secrets to maintaining a consistent and emotionally resonant message across all your communication channels, ensuring maximum impact.

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Channel Storytelling Fundraising Exercise 82

Greater Giving

APRIL 16, 2021

A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. Preferential segmentation provides information on how best to deliver the communication. Donor Segmentation Strategies.

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Communication Donor Strategy Phase 80

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Campaign Tips Online Fundraising 87

Nonprofit Tech for Good

JANUARY 16, 2022

Implement a multichannel fundraising strategy with plenty of different opportunities to give. Continue to embrace virtual events and digital fundraising for a more flexible strategy. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign. Winter 2022. Related Resources: Social Media best Practices for Nonprofits.

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Nonprofit Tech for Good

MAY 16, 2024

They can now analyze lots of data, understand donor behavior, and tailor their strategies. Data Analysis for Insightful Strategies Data analysis is at the heart of artificial intelligence in fundraising. They can then tailor their fundraising strategies accordingly. They can target campaigns and improve donation requests.

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Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. How to Set a Year-End Fundraising Goal How much would you like to raise during your year-end campaign? Take a look at past fundraising campaigns and use your successes to inform your plan. How much did you raise?

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Campaign Fundraising Retention Template 98

The MatrixFiles

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Boston 130

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

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Tech Soup

DECEMBER 22, 2022

Donations from individual supporters are an extremely important part of a diversified fundraising strategy for many nonprofit organizations. However, maintaining the right cadence of communication can be difficult. Increasing donations is an important goal for most organizations.

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Campaign Donation email Mind 108

Get Fully Funded

MAY 9, 2024

In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. What role should marketing play in your major gift strategy? For example, your campaigns should reduce the number of unqualified leads your development team has to sift through.

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Gift Marketing Data Strategy 52

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. But where do you start? Give these tips a try.

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Nonprofits Source

MARCH 4, 2024

Implementing a set of standardized engagement strategies can help your cause grow and maintain the energy needed to fuel your activities. In this guide, we’ll cover how to determine which mobilization tactics are right for your organization, communicate the changes, cultivate your community, and win more support for your cause.

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Mobile Strategy Advocacy Causes 59

Qgiv

OCTOBER 18, 2022

It’s no secret that email is one of the most effective ways to communicate with donors and fundraise. making it a no-brainer to include in your marketing strategy for Giving Tuesday! Email Fundraising Campaign Strategies for Giving Tuesday. Determine your email campaign schedule. Check your email analytics.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. Bundling in batches is a great approach for nonprofits just starting out with this strategy. Your plan should include:

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Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Want to know how a year-end campaign will fare?

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? How can you make your campaign stand out in overcrowded inboxes?

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email Campaign Ideas Tips 91

Allegiance Group

APRIL 23, 2024

Instead, as you plan out your fundraising campaigns for the weeks and months ahead, now is the perfect time to get back to the basics. Political campaigns might raise $20 billion at most, whereas nonprofits raise closer to $500 billion at least. But you may need to think differently about the timing of your campaigns.

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Strategy Fundraising Policy Hype 52

sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

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Communication Story International Gift 96

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

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Communication email Marketing Museum 80

Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. of respondents stating they planned to use email marketing in 2023. Once it’s built, it’s done!

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email Campaign Marketing Fundraising 79

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens. If you require more data, make sure it’s going to benefit your strategy.

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email Communication Effective Fundraising 82

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Donor Strategy Nonprofit Phone 98

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.

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Campaign Marketing Ideas Help 95

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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NonProfit PRO

APRIL 12, 2023

Does your organization have a strategy for stewardship communications with multiple touchpoints throughout the year? Could you use more support in getting creative campaigns across the finish line? Get some inspiration for your next campaign or appeal and discover how we deliver creative marketing for fundraisers.

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sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Awareness Campaign Business Collaboration 76

Bloomerang

OCTOBER 25, 2021

The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. Below, we cover three keys to any successful GivingTuesday email campaign. Check out our 33+ Giving Tuesday Ideas: Expert Tips and Campaigns to Try. Build Excitement.

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email Campaign Template Gift 127