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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Create your year-end campaign calendar.

Practice 239
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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

Block it off on your calendar and record it on a project plan that someone holds you accountable to. Your entire team should be focused on cleaning up data wherever they interact with it. The e-mail addresses, phone numbers and credit card numbers of those members? Think about data governance and data cleanup as an investment.

Data 169
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3 Membership Engagement Strategies to Try Today

Neon CRM

A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members. That’s a little over two workdays a week—plenty of time to interact with your organization.

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Build Supporter Journeys A supporter journey is the series of interactions a supporter has with your organization. The data in your CRM takes the guesswork out of relationships because it allows you to track and manage interactions with your supporters. Obviously, you can only control one side of that.

Data 96
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GivingTuesday: Two Months Out—What Should You Be Doing?

sgEngage

How does the target audience interact with your organization? Ensure that you’re planning to share interesting and engaging content both leading up to the event and the day-of, and segmenting your audience strategically based on their interests and how they interact with you. Finally, consider the timing in sharing communications.

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Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Make a donor retention calendar to keep your donors loyal! Over $100 Check in the mail: Thank them with a phone call & letter. Over $1000 check in the mail: Call them up and see if you can go to coffee. Step Three: Put it all Together in your Donor Retention Calendar. Today it’s 27%. What can we do about this?