Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results.

Content 104

Content Facebook Strategy United States 104

NetWits

JULY 11, 2012

Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected with alumni due to the captive audience and deep relationships that are built with students, families and faculty. Get 10% off your books.

Facebook 186

Facebook Student Poll Slides 186

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Organization: The Humane Society of the United States. Name: Carie Lewis.

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United States Social Media Interview Examples 236

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 253

Content Ideas Nonprofit Interview 253

Nonprofit Tech for Good

MAY 3, 2011

Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Chapter 3 Facebook and Facebook Apps. Introduction to Facebook Pages. Eleven Facebook Best Practices for Nonprofits. and Web 3.0.

Social Media 199

Social Media Content Social Chapter 199

Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

Facebook 269

Facebook ROI Feeds News 269

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Related Links: Book Research & Interviews. ?

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Social Media Conservancy Interview Media 205

Nonprofit Tech for Good

JULY 20, 2010

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Share breaking news. Post calls to action. Ask supporters to donate.

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Content Ideas Organization New York 230

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. In the past year we have raised over $47,000 in an online Razoo contest and $25,000 as prize money in a Facebook contest sponsored by Chase. We also provide reliable content in our article posts, which are often picked up by the media which brings even more awareness. Book Tour ? ?

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Social Media Interview Examples Media 254

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2014

I love all aspects instructional design and facilitation , but being a good trainer also means being a good content curator and resource librarian. But I also regularly read books as part of my ongoing self-directed learning. When I’m training other trainers, I often get asked “What books should I read?”

Training 114

Training Train Technology Instructional Design 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages. Tactic 1: Audit your content. What has changed?

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Facebook Measure Change Images 131

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media. Interaction (are people sharing our content?

Social Media 190

Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. But, really, it goes even further than that.

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Content Network Strategy Slideshare 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. The e-book is written by Jamie McDonald , the Chief Giving Officer of Network for Good and the Founder of GiveCorps. Facebook Groups are great for this!

Guide 108

Guide Giving Free Remix 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Common ways of doing this are through online petitions, surveys relating to your cause, product or item distribution, or a whitepaper or e-book “call to action.” Far too often, I see groups that end here.

Social Media 353

Social Media Donor Media Social 353

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2012

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Curated Content Formats. It is a both/and.

Content 107

Content News Attention Skills 107

Amy Sample Ward

OCTOBER 4, 2010

I can also add and modify this section as I write more books (that’s motivation for you!) I’ve transferred content that was previously on static pages into posts. This was important to me because I needed someone that was familiar with the kinds of content, types of readers, and so on. About the Redesign.

Conversation 154

Conversation Place Content Phase 154

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 117

Content Ideas Nonprofit Interview 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Also think about ways you can reuse content across channels.

Social Media 101

Social Media Content email Websites 101

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Blog: taprootfoundation.org/blog.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Life Measure Facebook Profile 135

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Source: Pratham Books. Note from Beth: During my trip to India in February, I was introduced to a nonprofit children's book publisher in India, Pratham Books. “It was set up to fill a gap in the market for good quality, reasonably priced children’s books in a variety of Indian languages.

India 99

India Strategy Skype Remix 99

Nonprofit Tech for Good

FEBRUARY 8, 2012

Each item on the list is discussed in the book and some items won’t make sense unless you have read the book, but most will. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Write content and secure photos for website pages.

Social Media 265

Social Media Social Media Tech 265

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

Group 119

Group Facebook Doc Poll 119

Amy Sample Ward

JUNE 6, 2011

Content Map Template: [link]. Books & Collections. Google Analytics for Facebook Pages. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. View more presentations from Amy Sample Ward. Community Map Template: [link]. Metrics Template: [link]. Listening Dashboard: [link].

Social Media 278

Social Media Wikispaces Media Template 278

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there an entity that publishes statistics on all money raised on Facebook? What is Facebook's burn rate? Donald Peterson).

Facebook 106

Facebook Blackberry Statistics Influence 106

Eric Jacobsen Blog

OCTOBER 12, 2014

For example, if your business creates a Facebook page for a special event, plan the content calendar as well as the number of likes, the number of comments, and the number of shares that would be considered successful. What book do you recommend business leaders read to help them navigate today''s world of marketing? Question 2.

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Los Angeles Social Media Leadership Media 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2013

The new generation of smart phones come equipped with excellent cameras and for many it means that they can easily shoot from the hip and capture moments in your organization’s work that make for great, socially share able content. I’ve included a select list of resource blogs, books, collections, and additional curated lists.

Camera 101

Camera Photography Content Strategy 101

Zen and the Art of Nonprofit Technology

JUNE 18, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook the last frontier? I decided to try out facebook when I kept hearing about the integration of other social networking sites into facebook. So we’ll see how it works.

Facebook 100

Facebook Open Source Technorati Linkedin 100

Amy Sample Ward

MAY 6, 2013

The new book I co-authored with Allyson Kapin, Social Change Anytime Everywhere , looks at the way nonprofit organizations can use multichannel strategies for advocacy, fundraising, and community building. For example, maybe you notice that you check your email and then go to Facebook. What do you do? Which tools do you use?

Business 241

Business People Podcast Broadcast 241

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

And, you need to think about the cover image design in the context of your overall content strategy. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook. Download Facebook Timeline Cover PSD file.

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Images Design Facebook Resource 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Here’s an overview of the book from the authors blog. Facebook Increasingly Reliant on A.I. We are tracking the conversation and resources about AI and Nonprofits and social good.

Cancer 93

Cancer San Diego Social Calendar 93

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Consistent publication of fresh content to a blog or website. That’s a very basic must-have criteria in my book, literally.

Social Media 274

Social Media Media Hints Social 274

Nonprofit Tech for Good

MAY 4, 2014

In advance of the event, your new media manager should prepare a minimum of 10 tweets and two or three posts for Facebook, Google+, Tumblr, and so on (depending on how many days your event is scheduled for) to maximize marketing and fundraising results. On Facebook, Google+, LinkedIn, Pinterest, and Tumblr post only two or three times daily.

Report 257

Report Conference Social Media Mobile 257

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. It may take a year or two, but if you follow the best practices in this book, you will reach that magic number. We worked so hard to get to 5,000 and then we took off! From there on out, the larger your community gets, the faster it grows.

Web 249

Web Social Social Media Myspace 249

Tech Soup

JULY 31, 2012

Our focus was Facebook. With more than 900 million users, Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected with alumni due to the deep relationships that are built with students, families, and faculty. " Get 10 percent off your books.

Facebook 50

Facebook Student Poll Slides 50