Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The authors use Cirque du Soleil to illustrate this idea.
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