Eric Jacobsen Blog

MAY 25, 2016

In order to survive over the long term and gain competitive advantage, companies must learn how to connect profoundly with the world around them -- not only with customers and stakeholders, but also with employees, local communities, politicians, and the environment itself."

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Companies History Government Environment 40

Saleforce Nonprofit

NOVEMBER 28, 2022

Enter ⁠— matching gifts , a type of philanthropy in which companies will financially match donations their employees make to nonprofits. For nonprofits, that means significant revenue benefiting your cause goes unclaimed—largely due to lacking donor knowledge. Yet they’re often overlooked⁠—especially during the year-end giving season.

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Gift Giving Companies Philanthropy 59

Beneblog: Technology Meets Society

JANUARY 17, 2014

The next time you set your digital device of choice to record your favorite show so you can watch it whenever you want, take a moment to be thankful that you’re protected from lawsuits from the entertainment industry. This ruling by the Supreme Court in Sony Corp. of America v. Universal City Studios, Inc.,

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Copyright Law Accessibility Library 196

Get Fully Funded

MAY 9, 2024

For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. Because major gifts are so important, it’s crucial to take advantage of any opportunity you have to secure these donations. Let’s get started! What role should marketing play in your major gift strategy?

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Gift Marketing Data Strategy 52

Achieve

SEPTEMBER 15, 2023

Let’s say your association has been around for decades, and its legacy is well-established in your industry. For example, what if someone they connect with through your association ends up interviewing them for a job at their dream company? Step 1: Identify the goals and purpose of the community. Boosting member engagement.

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Associations Community Create Online 52

Get Fully Funded

FEBRUARY 22, 2024

In this guide, we’ll share our top tips for creating an auction catalog that engages participants and elevates your event with both its content and its format. Live Auction Catalog Content Tips Prominently Feature Your Nonprofit’s Mission Generally speaking, there are two main groups of people who attend nonprofit auctions.

Design 52

Design Sponsor PDF Nonprofit 52

Neon CRM

AUGUST 24, 2023

We won’t focus on professional academic research but instead on reports produced by collaborative initiatives like the GivingTuesday Data Commons or companies like Neon One. Ask yourself: Is the author a subject matter expert on the report’s topic? Save your spot.

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Hype Research Marketing Benchmark 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. Social Media Marketing: What, when and where should I post?

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. Social Media Marketing: What, when and where should I post?

Social Media 52

Social Media Marketing Media Social 52

Whole Whale

NOVEMBER 19, 2021

Somewhere, there is a company selling the likes of UberEats and Grubhub security stickers because customers love to feel good about their food. Historically, the trust as a service model has been used to grow businesses, get new customers, and set industry service/safety standards. The model is defined by two mains steps.

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Achieve

AUGUST 5, 2022

One of the most valuable industries is merchandising. In fact, the retail industry accounted for. You might be enticed by the valuable benefits of branded merchandise to get started right away. Partner with a product fundraising company to do the heavy lifting. almost 19% of America’s GDP. accessible fundraising idea.

Create 52

Create Nonprofit Product Social Media 52

Forum One

MAY 25, 2023

Since Elon Musk took over Twitter in 2022, the company has been nothing short of a rollercoaster ride filled with mass layoffs, failed product rollouts, and fears about the platform’s future. Social media managers and communications professionals across industries are also reconsidering how they use—or don’t use—Twitter.

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Government Twitter Social Media New York 50

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Why nonprofits should be investing in SEO.

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Beginner Digital Marketing Guide 91

Connection Cafe

MAY 2, 2019

For greater chance of a successful pitch, think about what topics or points of view you haven’t seen published recently on those blogs and explain how you could approach that topic in a way that would benefit readers. While this obviously provides a benefit for the vendor, it can also really benefit those acting as references too!

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Professional Develop Free Linkedin 35

Beneblog: Technology Meets Society

JANUARY 20, 2010

Some folks call newly developed knowledge "intellectual property," but this obscures the fact that we don't treat ideas and content the same way as we treat a house or land. We get used to so many benefits of our incredible intellectual creativity, that we forget about the have-nots. What about literacy and education?

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Proposal Government University Switzerland 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2010

Advocates of net neutrality point out that the free and open nature of the Internet has been a font of innovation and the forge from which our most dynamic new companies—companies like Google—have been created. I invited Vince to write guest post about Net Neutrality and Networked Nonprofits. But that condition is threatened.

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Network New York City New York Internet 98

AccelEvents

NOVEMBER 30, 2020

The COVID-19 pandemic has altered the way that nearly every industry operates. To remain relevant and generate revenues, many industries and businesses are moving their events to a virtual space. . An industry like publishing can also take advantage of this shift to virtual events by driving revenue through a virtual event.

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Industry Virtual Hosting Software 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

Beneblog: Technology Meets Society

FEBRUARY 3, 2016

That’s the lobbying position of some companies in the intellectual property field when implementing the new Marrakesh Copyright Treaty. But, some companies want to empty the library shelves and insist that only books that can’t be purchased are allowed to be stocked in such libraries. If you can buy a book, you can’t borrow it.

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Copyright United States Library eBook 100

Beneblog: Technology Meets Society

JUNE 5, 2010

If the FCC lacks the funding and/or legislative authority to make this happen, then my recommendation is to seek that funding and authority, and then make it happen. If the FCC lacks the funding and/or legislative authority to make this happen, then my recommendation is to seek that funding and authority, and then make it happen.

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Accessibility Award Proposal Phase 100

AccelEvents

NOVEMBER 30, 2020

The COVID-19 pandemic has altered the way that nearly every industry operates. To remain relevant and generate revenues, many industries and businesses are moving their events to a virtual space. . An industry like publishing can also take advantage of this shift to virtual events by driving revenue through a virtual event.

Industry 52

Industry Virtual Hosting Software 52

Nonprofit Tech for Good

DECEMBER 14, 2022

Some organizations use donor perks or benefits to do this. Some organizations use donor perks or benefits to do this. You can collaborate with other nonprofits in your region or in your issue area to investigate whether you can all offer benefits for each other. If you are copying it to the letter, ask permission.

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Donor Sponsor Accessibility Music 337

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2010

Charities outside the US can set up a profile. To generate a robust profile, your organization should be able to plug in existing social media presences (Flickr, Twitter, YouTube, Blog RSS Feed, Etc) so it seems to favor organizations that have already established a social media content strategy.

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New York Profile Argentina New York City 104

Neon CRM

SEPTEMBER 1, 2023

They’re a great way to learn new techniques, brush up on industry knowledge, and learn about up-and-coming trends—all of which are important as you hone your fundraising skills. There are five kinds of nonprofit webinars you might come across: Here’s a breakdown of each type, what to expect, and who will benefit most from them.

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Nonprofit Slides Leadership Virtual 52

Cloud 4 Good

APRIL 7, 2021

Salesforce brings over 150K companies and their customers together through the power of connective technology. Cloud for Good provides Salesforce implementation services for nonprofit organizations and higher education institutions, utilizing technology to transform your unique mission. Read More ».

Nonprofit 76

Nonprofit North America California Service 76

Nonprofits Source

MARCH 20, 2023

However, one effective way to break through the noise is to incorporate nonprofit video content into your digital marketing strategy. Whether you’re filming an explainer video or fundraising campaign content, keep the principles of videography in mind as you shoot your scenes and edit your final product.

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Video Digital Marketing Strategy 64

Care2

MAY 29, 2009

Forest Ethics speaks with authority on such topics. The group’s grassroots campaigns have forced several paper manufacturers, office supply chains and retail catalog companies (who can forget Forest Ethics’ “Victoria’s Dirty Secret” campaign from a few years ago?)

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Mail Social Media Advocacy Online 34

Museum 2.0

AUGUST 28, 2008

The support forum has become a cornerstone of many businesses which benefit from the eagerness of some customers to answer each other’s questions. All the content is provided for free, and the result is far fewer frustrated customers sitting on hold. by years: customer support forums. Why should museums care about customer support?

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Support Museum Chapter Yahoo 20

Zen and the Art of Nonprofit Technology

APRIL 7, 2007

It’s peer reviewed (good), but it’s got a rather restrictive license, and the content is not freely available. How can we talk about promoting change when we’re not pushing this content into the commons? But then I looked deeper. The journal is, basically, business as usual.

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Journal Change License Model 100

Forj

DECEMBER 20, 2017

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Many associations and continuing education providers still face the challenge of getting members to purchase education from them.

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eLearning Model Time Camtasia 28

Connection Cafe

JULY 10, 2014

Reprinted here by the author. . When a trend takes shape in the big city (for instance, for-profit companies), it often takes some time for ?it Based on what I’ve read and heard throughout the industry, we follow the same general design process that most for-profit designers follow: Stakeholder discovery.

Design 37

Design Experiment Nonprofit Profit 37

Bloomerang

APRIL 9, 2021

If you are ready to turn your board around and increase their comfort level with fundraising, Sabrina Walker Hernandez will show you how! Full Transcript: Steven: All right. Sabrina, I got start time. So is it okay if I go ahead and kick us off officially? Sabrina: Oh, yes, please. Steven: This is great. Thanks to all of you for your patience.

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Roles Resource Develop Video 120

Bloomerang

AUGUST 13, 2021

You’ll be able to review the content, maybe even share it with a friend or a colleague if you want to. Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors.

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Method Video Giving Nonprofit 111

sgEngage

NOVEMBER 30, 2010

Hughes also enlisted Scott Thomas , former director of design with the Obama campaign and author of Designing Obama. “We saw on the Obama campaign you’ve got to combine content and technology to facilitate action. “We saw on the Obama campaign you’ve got to combine content and technology to facilitate action.

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Trend New York Blackbaud Argentina 80

Bloomerang

AUGUST 13, 2021

You’ll be able to review the content, maybe even share it with a friend or a colleague if you want to. Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors. I’m Steven.

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Method Giving Nonprofit Gift 52

Qgiv

NOVEMBER 17, 2022

It’s that time of year and we’re sure you’ve been busy. There’s a lot to do between developing your Giving Tuesday strategy and preparing for your year-end appeal. But have you put enough thought and care into your Giving Tuesday thank you messages? Remember, there’s barely a month between Giving Tuesday and New Year’s Eve!

Giving 101

Giving Social Media Nonprofit Donor 101

Tech Soup

DECEMBER 9, 2013

In 2013, she co-authored Social Change Anytime Everywhere: How to implement online multichannel strategies to spark advocacy, raise money, and engage your community with Allyson Kaplin. She is the author of Beth’s Blog: How Nonprofits Can Use Social Media , one of the longest running and most popular blogs for nonprofits.

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Celebrate News Technology Nonprofit 90