Benchmark Question Rate Stats 
Nonprofit Tech for Good
JUNE 1, 2021
It’s worth noting that in the survey the questions about email marketing and fundraising are only presented to those that have working knowledge in nonprofit email marketing and fundraising. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.
NTEN
APRIL 29, 2010
The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.
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Neon CRM
AUGUST 24, 2023
Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions.
Care2
AUGUST 22, 2013
For each major marketing initiative answer the following questions. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Who are the target audiences?
Connection Cafe
JULY 22, 2013
To establish benchmarks for measuring success of our design efforts. Research Questions. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? People who leave the site (bounce rate). Methodology. Overall site visits.
Connection Cafe
OCTOBER 31, 2013
Email/social media conversion rate. An online webinar would allow an opportunity for a forum to feature the tools available, offer some fundraising best practices, and provide an opportunity for your fundraisers to ask questions. Number of emails sent/social media messages posted. Timeframe : Three months before event.
Get Fully Funded
AUGUST 1, 2022
If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Don’t forget to include your nonprofit’s general email, phone number, and physical address in case someone wants to reach out with a question. Lots of stats and facts. They just won’t.
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