Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

email 169

email Marketing Nebraska Omaha 169

sgEngage

APRIL 12, 2011

World Giving Index Charities Aid Foundation looked at three different types of charitable behavior – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index.&# 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

Blackbaud 92

Blackbaud Benchmark Nonprofit Chart 92

Tech Soup

MAY 22, 2012

Once you start to learn more about your web traffic you can make intelligent decisions about how to optimize your website to achieve the best online fundraising results. Are they visiting your key online fundraising pages? Pay Attention to Referrals. Where do your visitors come from? Search engines? Social media sites? Partner websites?

Results 44

Results Online Donor Fundraising 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. I believe, and I hope, the survey results will raise more questions than answers. What are the valued metrics? I mentioned this on Twitter.

Social Media 92

Social Media Survey Media Social 92

Nonprofits Source

MARCH 10, 2019

As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. At the very least this will give you a benchmark to reference your progress. What Does This Mean For Your LinkedIn Marketing Strateg?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. At the very least this will give you a benchmark to reference your progress. What Does This Mean For Your LinkedIn Marketing Strateg?

Linkedin 40

Linkedin Marketing Strategy Work 40

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

Statistics 208

Statistics email Marketing Benchmark 208

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. listening has been to the community and to the quantitative results. pull in hashtags from Twitter into the RSS reader (pull in the RSS of a search.twitter.com result). pause for reflection time before next reiteration: how to improve results? Are there ways of catching offline datapoints?

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Where is your organization today? Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Care2

JUNE 15, 2011

And, what if you are “firing on all cylinders&# but you’re still not seeing magical multichannel results? In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. They key to raising more money is to figure out how to utilize offline and online channels together.

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Offline Results Fundraising Blackbaud 279

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Let's take an easy example. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1 Virtual Gala Fundraiser.

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

JUNE 8, 2017

It is advisable to track the date, IP address, opt-in URL, offline opt-in method and time that the individual joined your list. Despite widespread panic about the email marketing armageddon that would result when CASL was first introduced, precipitous drops in email housefile sizes have not resulted.

Spam 33

Spam Effective Law Canada 33

Connection Cafe

AUGUST 21, 2015

I use the M+R benchmarks as a starting point. Do it now, when stakes are lower, so you can implement those results throughout the campaign. Benchmark yourselves. Take it offline & old school. As an added bones, offline gratitude helps you stand out from the crowd. Repeat as Needed. Monitor and Tweak.

Campaign 20

Campaign Spam Test Offline 20

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. Before the Board and executive team can make a decision, an analysis of current results, resources and technology should be conducted. Challenges & Opportunities.

Technology 37

Technology Guide Proposal Leadership 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. Set A Realistic Goal Based On Benchmarking. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets.

Social Media 129

Social Media Online Learning Fundraising 129

Nonprofits Source

JANUARY 23, 2023

Failure to follow these rules will result in account suspension. They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. They’ll structure your account to maximize results and adhere to the program’s guidelines.

Grant 52

Grant Google Management Guide 52

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. For offline and online donors, each channel should support one another. Secondly, the donor and organizational benefits are critical to establishing a long-term relationship with your donors. Choose your channels.

Build 38

Build Donor Channel Sound 38

Connection Cafe

NOVEMBER 17, 2009

It was very easy for people to brainstorm the tactical use of social media tools, but the real challenge when they were asked to write out objectives, measurement benchmarks, arguments to management and integration tactics with existing media. But at a maximum, they can truly produce huge results. Don't believe me? Neff or Alan Graham.

Social Media 45

Social Media Convio Media Social 45

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. For example: Members living in different geographical areas and as a result, different time zones. Offline use with automatic sync. Responsive design.

Associations 36

Associations eLearning Module Course 36

Care2

FEBRUARY 20, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) By noon it was $500 and by 9 p.m.

Case Study 35

Case Study Local Studies Social Media 35

Connection Cafe

FEBRUARY 10, 2010

Instead greatness is directly correlated with a relentless focus on social impact and results. Integrated online tools make it much easier to market to your pool of valuable activists, moving them to deeper and deeper levels of engagement and commitment both online and offline.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.

Offline 67

Offline Results Fundraising Time 67

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. That more or less covered it.

Offline 30

Offline Integration Online Mail 30

Care2

JULY 11, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How can offline and online approaches coexist?

Social Media 28

Social Media Authoring Media Advocacy 28

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. Some nonprofits that typically rely on political messaging struggled at year-end after the mixed results of the 2022 elections. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . With that in mind, you need to commit to learning, working hard at living your commitments, practicing strategies that work, working smarter, and loving the results of your newly re-energized labors. Peter Drucker.

Digital 98

Digital Marketing Fundraising Strategy 98

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Even if it’s something as simple as holding a local 5k charity run, asking your supporters to conquer some kind of physical or mental challenge to raise money can yield great results. Make every stamp count! Don’t believe us?

Raise 98

Raise Strategy Help Fundraising 98

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

The idea that web stats = some measure of nonprofit accountability is a result of a mindset that suggests that web presence should be the central part of a nonprofit’s communications strategy, and that raw numbers of visits has some relationship to how well a nonprofit works.

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Stats Web Statistics NTEN 100

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Online Advocacy 34

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

NetWits

MAY 30, 2012

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail.

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Online Fundraising Offline Mail 234

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2013

The Playbook can aid with planning for the financial side by helping to set goals based on benchmarks developed by similarly sized nonprofits. If it’s your organization’s first time participating, the Playbook has the results of past campaigns to give you a sense of the financial goal you might aim for.

Campaign 107

Campaign Template Miami Foundation 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

It’s also having a clean, complete, and accurate data and the discipline to make sense of the data and use what you learn to improve results. The only way to do that is to benchmark against your organization’s performance or peer organizations. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115