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The 5 W’s Of CRM Selection

TechImpact

Who are you trying to manage relationships with? Are you looking to manage relationships with donors, volunteers , members, or event attendees? Without knowing what relationship you’re looking to cultivate it will be impossible to build a strategy around your CRM. What kind of information do you want to track?

Tech 154
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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118
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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

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Peer to Peer Fundraising: How Do You Measure Up?

Connection Cafe

These events create new and exciting opportunities for organizations to not only raise more money, but engage constituents in deeper, more meaningful relationships.

Measure 40
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Member Round Up: Research, Reports, and a chance to win FREE registration to 2014 SXSW!

NTEN

Alia with Sea Change Strategies reminds you not to forget that "social media is an engagement channel" and encourages you to change the question to "what kind of relationships are we nurturing there?" member news Member Round Up nptech' Read her entire post here. Check out their blog to see what they''ve learned. Anything we missed?

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits. 2013 eNonprofit Benchmark Study by NTEN and M+R. Email Marketing Interactive #nptech email eMail marketing end of year fundraising'

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