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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Positive news about your mission and programs. With so much stressful, depressing news in the world today, positive news stands out. Breaking news relevant to your mission and programs. People who are active on Twitter tend to be plugged into current events and trending news. Upload powerful photos and videos.

Twitter 355
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2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. I’m particularly encouraged by a new metric we added this year: growth in monthly giving.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

My experiments were quite granular: What gets more interactions - sharing video or photos or links? How often do I need to post content to keep fans engaged and attract new fans? New / Removed Fans: The number of people who have become a new fan of your Page or stopped being a fan of your Page.

Metrics 97
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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Since the release of Facebook Live , Facebook video exposure has increased 360% across everyone’s news feed. The number of smartphone users worldwide has reached 2.4 billion by 2020.

Trend 278
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[VIDEO] Creative Ways People Contribute to Community

Bloomerang

So it’s asking them, you know, I recommend doing some kind of either a poll, a survey, or even one-on-one share where you say, you know, “How do you feel about the fact that we just lost this proposal or it didn’t hit this benchmark?” Always leading with good news in a board, then going into the curiosity. .

People 76
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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

Greg Adkins of New Frame Creative says that “crafting a successful landing page is a bit of an art form,” and he offers some tips: a. Use compelling photos and video. On that thank-you page, have a bit of text to thank them for their donation and maybe a short thank-you video. Here are some tips for making better videos.

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Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

Members will associate the newsletter with positive news, which makes them more compelled to open the email. Interviews are a great content type for this and can be shared in video or text format. Each benchmark is broken down into averages for large and small nonprofits, plus recommendations and ideas for improving your engagement.