Benchmark Influence Search Trend 
Whole Whale
APRIL 5, 2024
Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.
Media Cause
FEBRUARY 16, 2024
Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. With Paid Search, by pausing your campaigns, you lose out on share of voice—so you’re allowing competitors to dominate the Search Engine Results Page.
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Connection Cafe
SEPTEMBER 23, 2020
Derrick Feldmann – INFLUENCE|SG. Using decades of combined experience in nonprofit advancement, research, analytics, and benchmarking, the team will address insights from past events, as well as how the COVID-19 pandemic is unique. From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy.
Forum One
SEPTEMBER 7, 2021
From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Ensure your various digital properties work together to positively influence your brand perception and data collection goals.
Bloomerang
MAY 31, 2022
It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability. Make giving easy.
Connection Cafe
JULY 7, 2016
Aren’t our connections with supporters and advocates and influencers integral to how we will continue to move forward, together? When they want information, they don’t turn on a TV; they search for the trending video clips. And that’s where your mission should be—in the palms of your supporters’ hands.
Forum One
JANUARY 26, 2024
As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?
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