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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! TLDR: What’s going on with website data in Benchmarks The transition from UA to GA4 happened mid-year in 2023 (and with it, all of the changes to tracking between the two systems).

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Time’s almost up! Join us for Benchmarks 2023

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The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

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Be Part of the 2024 M+R Benchmarks Study!

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Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. If you’d like to join the fun, please review and fill out the consent form here. Read time: 2 minutes Check it out!

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Deadline THIS Friday! Sign up for the 2022 Benchmarks!

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Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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Come join Benchmarks 2022! Help us map the whole year in data.

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The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

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Hot Takes: Giving Tuesday 2023

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But the real fun starts the morning after, when we have all this new data to dig through. Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. Fun new channels! Cyber Tuesday? Email… stabilizing?

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End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns

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Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start). One way to stand out in a crowded inbox is with eye-catching design — animated graphics, countdown clocks, fun graphics, photography and more.

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