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6 Takeaways from GivePanel’s Facebook Fundraising Benchmarks Report

NonProfit PRO

We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). Social Media Stats.

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Source: 2016 Luminate Online Benchmark Report. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. 2016 Stats. Mail stats. 2017 Stats. Mail stats. 2018 Stats. Mail stats. 2019 Stats. Mail stats. 2020 Stats. Mail stats. Total US Giving : Total: $379.89 billion Individual: $264.58 Foundation giving was $58.46 Charitable bequests included $31.76

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27 Stats About How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. 92% of global NGOs have a Facebook Page. Of those, the top three live reporting tools are Facebook (79%), Twitter (56%), and YouTube (23%). 92% of global NGOs have a website.

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Facebook Reach is at an all time low. 95% of NGOs worldwide have a Facebook Page. On average, your followers should grow 23% annually on both Facebook and Twitter. Source: M+R Benchmarks Study. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers.

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New Facebook Benchmarks: An Extra eNonprofit Benchmarks Report from NTEN and M+R

NTEN

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.