The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. Performing A/B testing on email messaging.

Rate 55

Rate Conversation email Fundraising 55

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

Fundraising 83

Fundraising America United States Track 83

M+R

FEBRUARY 4, 2021

Unlike the broader EOY season (more on this in a moment), Giving Tuesday revenue is still primarily driven by email: on average, 55% of total revenue on and around Giving Tuesday was attributed directly to email. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. .

Fundraising 98

Fundraising Gift Rate email 98

The Storytelling Non-profit

JANUARY 24, 2022

a fundraising email Using a story in a social media post Writing a press release with a personal story Adding a story to a donation page Showcasing a story on your programs page You might have other examples of how you use stories at your non-profit. I say this because getting a pure A/B test can be a challenge.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

email 48

email Campaign Test Benchmark 48

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

Benchmark 50

Benchmark Convio Trend Statistics 50

Care2

FEBRUARY 20, 2014

As I mentioned in a previous post about how many fundraising emails it might take per year to achieve a significant online fundraising program , digital fundraising is a numbers game. I just try to give you a starting point based on industry benchmark data and my experience. So try this theory out. I challenge you. It''s a smackdown.

email 61

email Benchmark Template Digital 61

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. Test Your Donation Landing Pages. The average 1x donation is $60.00. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

Newsletter 124

Newsletter email Create Template 124

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Did your new email template work? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Offensive Email Metrics. Open Rate : The percentage of recipients who opened your email.

Metrics 53

Metrics email Campaign Rate 53

Neon CRM

MAY 17, 2023

are email users. Like most people in 2023, your supporters likely receive an overwhelming number of emails each day. In fact, an average of 121 business emails are sent and received daily! So, how can your nonprofit organization stand out from the crowd of emails filling your supporters’ inboxes? and disappointing ones.

email 69

email Time Fundraising Benchmark 69

Care2

MAY 16, 2011

If your nonprofit is truly committed to raising money online you must have a great email list filled with engaged donors who support your mission. Because studies show that email remains the primary driver of online donations. A fundraisng pitch should never be your first follow up email with prospects.

Websites 66

Websites Rate Test Benchmark 66

Care2

AUGUST 22, 2013

Online advertising, your email list, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Send 2-3 emails each month. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

Care2

JANUARY 6, 2012

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low? Send new donors a special welcome message.

Online 71

Online Practice Fundraising Rate 71

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights. messages per month.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Test the text-to-donate process Test out the mobile giving process with your nonprofit’s staff or volunteers before promoting it to your full community. Plus, text messaging subscriber list size grew by 11%.

Mobile 56

Mobile Guide Giving Fundraising 56

Connection Cafe

AUGUST 21, 2015

Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. I use the M+R benchmarks as a starting point. My team meets weekly from now until year-end to brainstorm, strategize and come up with new things to test. Why was this other email so successful?

Campaign 20

Campaign Spam Test Offline 20

Care2

SEPTEMBER 23, 2010

Here's the recap of what I learned: Test messaging. Download the e-benchmarks study for all the analysis. Some stats about text message users: over 80% come from email lists. Some stats about text message users: over 80% come from email lists. Growth rate is at about 49.5%, though churn is at 31%.

Tools 52

Tools Stats Netsquared Info 52

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. 1:30 PM – Game Changing Tests to Try Now! But what tests are really making a difference in fundraising now?

Podcast 20

Podcast Benchmark Blackbaud DC 20

Neon CRM

JUNE 29, 2023

Fundraising is almost certainly a critical part of your organization’s communications strategy, so you’re probably familiar with most of the tried-and-true fundraising email best practices. These five fundraising email best practices will help you create connections with your constituents that inspire giving.

email 52

email Practice Fundraising Rate 52

NonProfit Hub

MARCH 10, 2015

For online fundraising, there are only three: traffic, conversion rate and average gift. Grow traffic by 25% while keeping your conversion rate and average gift steady and watch revenue grow. Question every “best practice” through testing and optimization. “To Test that too. Work on your value proposition.

Share 28

Share Tips Fundraising Test 28

Connection Cafe

FEBRUARY 22, 2016

It gave their online giving an extra boost, supplementing their email and direct mail campaigns. To increase online giving, nonprofits often crank up their number of fundraising emails. The report also indicates only about 1 in 2,500 (0.04%) who receive a fundraising email typically donate to it. Maximizing Each Channel.

Online 20

Online Fundraising Websites Channel 20