Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 333

email Marketing Data Digital 333

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Make sure to check out these email fundraising ideas.

Rate 235

Rate email Ideas Trend 235

TechImpact

APRIL 25, 2014

Everyone knows you have to use email to advocate for your nonprofit’s mission. All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. Image courtesy of M+R Benchmarks. But how effective is it? What are the important statistics?

Benchmark 141

Benchmark email Report Statistics 141

Nonprofit Tech for Good

JULY 4, 2023

2023 Nonprofit Tech for Good Report ] 75% use the.org domain for their primary website and email communications. 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website. M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). per visitor. [

Statistics 246

Statistics Websites Benchmark Drupal 246

M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. We’ve put a year’s worth of data from 187 amazing nonprofit partners through the X-ray machine, and we’re ready to take you on a tour of digital ads, social media, email, web traffic, and more. .

Benchmark 84

Benchmark Studies PDF Analysis 84

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Listen in to learn about when and where the biggest spikes occurred, how email engagement changed, and how data in the report is segmented. Growth of email fundraising and engagement. Lessons learned from 2020.

Benchmark 82

Benchmark Blackbaud Podcast Report 82

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

email 98

email Giving Template Gift 98

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for.

Channel 224

Channel Work Fundraising Movie 224

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8

Spam 147

Spam email Studies Nonprofit 147

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. To collect a representative sample, we recommend administering surveys using multiple methods—in person, via text, by email, etc.—and

Rate 128

Rate Survey Nonprofit Sample 128

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels.

Rate 75

Rate email Advocacy Social Media 75

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

email 100

email Spam Money Fundraising 100

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 310

Metrics Digital Marketing Retention 310

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all.

Practice 363

Practice Donation Paypal Badge 363

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. When making a hard ask.

email 230

email Raise Cancer Info 230

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

NetWits

OCTOBER 31, 2011

Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. People often skim email. What do those stats tell us? So, what can you do?

Rate 155

Rate Fundraising Stats email 155

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. Performing A/B testing on email messaging.

Rate 55

Rate Conversation email Fundraising 55

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

Practice 240

Practice Fundraising Guide Channel 240

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

NGO 277

NGO Global Report Technology 277

Neon CRM

NOVEMBER 17, 2023

Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!) After all, 91% of all US consumers check their email daily. A good CRM will allow you to easily plan this out ahead of time.

Strategy 98

Strategy Measure Social Media Metrics 98

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

Benchmark 144

Benchmark Internet Report Giving 144

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” There was a lot of speculation about how it would affect email, ranging from laid back to predictions of doomsday. Burn down email and move into a bunker?). We saw some of the impacts of these changes in this year’s Benchmarks. Apple MPP, a.k.a.

Mail 107

Mail Spam Rate email 107

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. I had the chance to review a few email marketing campaigns today.

email 212

email Profit Registration Review 212

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. You are 8 times more likely to get a response from a text message than a voicemail or email. According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent. This represented a 67% increase in giving!

Donor 216

Donor Giving Gift Photo 216

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Email + SMS: A measurable fundraising lift What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 18, 2017

Source: 2016 Luminate Online Benchmark Report. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study. Source: 2017 Benchmarks Study. Email and social media are the first apps opened. Source: Dunham+Company.

Social Media 258

Social Media Stats Mobile Technology 258

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ). People spend 2.5 It’s now time to go to market.

Mobile 96

Mobile Build Benchmark Rate 96

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59