Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. The data in the study comes from Cause IQ , the leading nonprofit data platform. . First, a limitation: The data we share in this study isn’t prescriptive.

Studies 87

Studies Music Benchmark Museum 87

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Wild Apricot

APRIL 25, 2016

This year's Benchmarks report is the most comprehensive yet and lets you know how nonprofits are stacking up on everything from email marketing to social media to donation campaigns.

Benchmark 60

Benchmark Studies Social Media Nonprofit 60

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is. The average nonprofit in the study sent 3.6

Benchmark 88

Benchmark Studies Report Mail 88

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Now, get your free copy of the 2016 Nonprofit Email Deliverability Study for your next fundraising team meeting and discover what the numbers mean for your nonprofit.

Spam 147

Spam email Studies Nonprofit 147

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. of advocates that also made a donation online. This is down slightly from the previous study where email registrations were 2.24%. Nonprofit Benchmark Studies'

Benchmark 70

Benchmark Studies Money Raise 70

Nonprofit Tech for Good

APRIL 18, 2017

Third, the declined use of cash worldwide for purchasing goods and services is continuing and soon new payment systems will become mainstream for making charitable donations. Online donations accounted for 7.2% Source: 2016 Luminate Online Benchmark Report. Source: 2016 Donor Loyalty Study. Source: 2017 Benchmarks Study.

Social Media 264

Social Media Stats Mobile Technology 264

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

sgEngage

JUNE 25, 2021

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. However, the next step for digital engagement in the donation lifecycle is stewardship. The post Digital Engagement in the Donation Lifecycle first appeared on npENGAGE.

Digital 64

Digital Donation Blackbaud Retention 64

EveryAction

OCTOBER 26, 2022

The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!” or “MAKE YOUR DONATION BEFORE MIDNIGHT.”. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Why text donors?

Donor 216

Donor Giving Gift Photo 216

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not. It's free!

Benchmark 64

Benchmark NTC Studies NTEN 64

M+R

FEBRUARY 26, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust.

Data 92

Data United States Green Benchmark 92

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? The average one time donation across sectors was $60 and $20 for monthly giving. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

NCE Social Media

NOVEMBER 20, 2013

A recent study done by researchers from the Sauder School of Business found that people who like a post Facebook or retweet something are less likely to give you a donation. What are your thoughts on this new study? Once people like, share or repost something they are done with the action and are less motivated to give.

Social Media 130

Social Media Org Media Benchmark 130

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The study also has some great data on how nonprofits are expanding their use of social media and mobile. The number of gifts rose by 20%.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

NTEN

NOVEMBER 9, 2012

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. > Download the study online here.

Studies 73

Studies Donor Benchmark Charity 73

M+R

MARCH 5, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust.

United States 77

United States Green Benchmark Registration 77

Tech Soup

AUGUST 29, 2013

Whenever I read studies or articles about "Millennial engagement" or "working with Millennials," I am slightly skeptical. How can one study determine the habits, desires, and aspirations of an entire generation (my generation!)? So when I saw that The Millennial Impact released benchmarks.

Benchmark 58

Benchmark Library Impact Generation 58

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. M+R Benchmarks Report. Then, for each tribute gift, create a unique donation page where purchasing the tribute gift is the only option. Never launch your campaign with $0 donated!

Trend 323

Trend Digital Marketing Fundraising 323

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Make Your Donate Now Button Stand Out from Your Website’s Color Scheme.

Donation 235

Donation Practice Mail Newsletter 235

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. 65% required users to go through three or more pages to actually donate. 84% of donation pages were not opimized for mobile, which made it hard for mobile users to complete a donation.

Studies 78

Studies Online Fundraising Nonprofit 78

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Care2

JANUARY 21, 2013

Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube.

Benchmark 69

Benchmark Survey Video Uganda 69

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. According to Double the Donation statistics , companies donate an average of $20 to $26 billion to nonprofits each year. Feel like your fundraising team could use a boost?

Strategy 177

Strategy Giving Fundraising Gift 177

NTEN

DECEMBER 27, 2011

Earlier this fall, Convio released its " Peer-to-Peer Event Fundraising Benchmark Study ," based on a look at 48 organizations using Convio's TeamRaiser to manage fundraising events. You can find the complete study online here. They recently released an infographic to illustrate some of the key benchmarks.

Convio 63

Convio Benchmark Personal Fundraising 63

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Size of donation is down, but number of gifts is up. Small is the new big.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Nonprofit Tech for Good

JANUARY 12, 2014

2013 eNonprofit Benchmarks Study. Architecture of a Donate Page. Social Media for Social Good. View Full Infographic. Is My Association Sending Too Much Email? View Full Infographic. View Full Infographic. View Full Infographic. The Digital Giving Index. View Full Infographic. The Rise of the Nonprofit Sector.

Social Media 279

Social Media Media Social Fundraising 279

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

M+R

DECEMBER 1, 2023

But — despite higher costs, many organizations were up year over year in terms of revenue and donations. p.s. if data and analysis like this is your thing, don’t forget to sign up to participate in the 2024 Benchmarks study! CPMs were up, almost doubled; cost per donor was up 50%; and return on ad spend was down. Can’t wait!

Giving 99

Giving New York City Channel Trend 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Yesterday, I shared the “ Good, Bad, and Ugly ” about the Facebook Donate button and the discussion was prompted further insights that I’m capturing here. The feature makes it easy for people to donate to nonprofits. It’s frictionless donations. Donations are not a priority for Facebook.

Facebook 122

Facebook Donation Grant Nonprofit 122

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. While donors continued to donate money, the average gift was smaller. The study also showed that while year-over-year growth remains positive, the rate of growth is slowing down, which is inevitable. . “People are still giving.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

FEBRUARY 7, 2014

Did you receive more online donations than you have in previous years? Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends' The slowest month for online giving was January, the first month of 2013, the good news is that there was an incline throughout the rest of the year.

Report 77

Report Online Donation Giving 77

Nonprofit Tech for Good

MAY 20, 2016

2016 Nonprofit Benchmarks Study :: Download. 2016 Donor Engagement Study :: Download. 2015 Text Donation Study :: Download. 2014 Cone Communications Digital Activism Study :: Download. 2014 Peer-to-Peer Fundraising Study :: Download. 2015 World Giving Index :: Download. Published by Abila.

Social Media 173

Social Media Report Media Asia 173

Nonprofit Tech for Good

MAY 13, 2016

Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered. Mature donate $683 annually. 18% of all online donations come from mobile device users. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. Source: CAF World Giving Index 2015.

Social Media 100

Social Media Stats NGO South America 100