article thumbnail

2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

article thumbnail

What you need to do NOW to make sure your digital ads program is ready for election season

M+R

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). So, how should we prepare for this?

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. According to Double the Donation statistics , companies donate an average of $20 to $26 billion to nonprofits each year. Feel like your fundraising team could use a boost?

Strategy 177
article thumbnail

Benchmarks for Reaching and Connecting with Millennials

Tech Soup

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

article thumbnail

7 Database Goals for Your Independent School’s Capital Campaign

sgEngage

You are focused on policies and procedures. Review your gift acceptance policy. While the work of creating this policy should be left to the campaign administrators/board, you will use it as a guide to lay out how campaign gifts will be counted and reported. Capture and track this information for benchmarking purposes.

article thumbnail

Kick-Start Your Major Gifts Program in 5 Easy Steps

Neon CRM

Major gifts are individual donations made to your organization that have a substantial impact on your operational budget. For example, some nonprofits may consider any donation above $1,000 a major gift, while others may set the bar higher depending on the scope of their campaign or overall budget. What Are Major Gifts?

Gift 52
article thumbnail

5 Essential Employee Retention Tips for Nonprofit Managers

sgEngage

You’ll need to not only collect it to measure progress and discuss performance but also to establish benchmarks for future reference and growth. While you likely already have processes in place for tracking donations and donor relationships, don’t forget that management should be a data-informed process , too.